6 Ways to Make Your SEO Data Better


There are numerous SEO data tools that bring out essential data for monitoring your SEO tactics and its results. This data of course is vital for SEO services and this vitality raises the question that is it even accurate?

You will hear from experienced SEO consultants that many times our data collection technology may not be showing the entire picture because perhaps it was not set properly. Here are 6 ways you can collect more accurate SEO data and get meaningful analysis:

1. Relevant Attribution
There are numerous touch points to consider which can make attribution difficult. How does one know what is causing most conversions? Then comes the question of whether to take into account first click or last click.

It depends largely on the business itself which attribution model they want to go for. Some even have complex attribution models that divide this attribution among different touch points. You and the client should decide and choose a relevant attribution model in the beginning. A great way to compare different models is Google Analytic’s Model Comparison Tool.

2. On-Site Tracking
On-site search tracking can help you understand your potential visitors as to what they are looking for. This information is like a key to a treasure chest. You can improve your content strategy according to this data.

3. Tracking Conversion
In order to accurately track conversion rate, you need to set up goals. These goals depend upon what your website is selling. For instance, purchases or free downloads. When you set the goal funnels, it helps you see how your SEO initiatives are doing. You can track on which pages conversion is dropping off. Without a set goal, the data will just be random and irrelevant.

4. Tagging Every Page
All your pages need to have tracking code. This is a common mistake which can result in loss of meaningful SEO data. It can be difficult to keep tracking codes in all pages especially if your website gets updated often. Tagging code will provide you with data and you need data from each page to identify your strategy flaws. An easy way is to use a tool that can run a check on your website and detect any page without tracking data.

5. Keeping with the Updates
The analytics tools get upgraded faster than you think and it is necessary that you use the latest version. An older version may not give you accurate data.

6. Correct Channel
This is related to paid search. Sometimes the paid search is mistaken for organic search. This is very risky as your data can have numbers which are far off from the actual numbers. Make sure your search channel is classified properly.

In order to get the true picture of your SEO performance, it is crucial that the data is accurate. Use these tips to set up the tools properly. It can help you take appropriate steps to improve your strategy. Make sure your analytics team is conducting frequent audits and using the most recent tools.