People want to do business with people they trust. And when it’s a matter of going under the knife for a cosmetic surgery, there’s no two way around it. Winning the trust of your clients is critical. But that’s the second step. How can you win their trust when they don’t even try your services in the first place? That’s why marketing is so important.

In a previous article, we have covered some basic steps for marketing your plastic surgery clinic. Here are some more ideas.

1. Hire an SEO expert

Most of your potential clients are searching online. That means you don’t even stand a chance to get their attention without a strong online presence. Because ranking higher in online search results is so critical, you should not miss out on SEO. One tried and trusted way to boost your search ranking is by hiring an SEO consultant. However, just hiring any digital marketing agency is not enough. It is one thing make tall claims; it is another to back up the claims with real results. Make sure you hire someone who has a strong portfolio.

2. Use influencer marketing

Influencers are those who have millions of followers online. Not all influencers are real-life celebrities, but people take their advice and suggestions very seriously. If you can get some influencers to recommend your plastic surgery clinic, it would be a great way to drive more people towards your business.

3. Don’t ignore traditional offline marketing

Just because you are using online marketing doesn’t mean you should totally ignore traditional offline marketing. Some offline marketing strategies still work. For instance, you can consider organizing invite-only events and seminars. Also, you can try making appearance on local TV channels. Handing out leaflets and brochures, cold calling may also work. Another good idea would be to launch a marketing campaign in your local health events.

From a luxury splurge to a necessary investment, cosmetic surgery in Singapore has seen remarkable mindset shift over the past few years, thanks to escalating income of the middle-class population.

If your plastic surgery clinic is still not thriving, there must be something wrong with your online marketing. The good news is you can change your fortune anytime. All you need is a foolproof marketing strategy. Here are the three easy ways to market your plastic surgery clinic.

1. Leverage the power of online content

Online content comes in many forms. Some examples are blog posts, YouTube videos, case studies, white papers, and press releases. If you can use some of these tools for your online marketing, things can change in a positive way. If you don’t know how to use them to your advantage, you can seek assistance from an SEO expert.

2. Use Google Ads

For a small fee, you can advertise your business on Google. All you need is to set up your Google AdWords account and get started. Make sure, however, that your description, title tags, and keywords are spot on. Google AdWords is a great tool to let the world know about your business.

3. Leverage Facebook ads

You can also promote your plastic surgery clinic on various Facebook groups. For more effective Facebook advertising, you need to identify your target audience. Collect and organize your customer data and analyze it to look for common patterns. For instance, you might find that most of your customers are from a certain age group, location or profession. Once you spot any such patterns, now you can run more targeted Facebook campaigns for better results.

Another good idea for any type of online advertising is using the power of offers and discounts. People love to get seasonal discounts. For instance, an online ad offering 20% discount on the eve of Christmas is likely to perform better than a generic ad.

There are many ways divorce lawyers in Singapore can market their services to their potential clients. We’ve covered a few of them in the previous post, but there are more advanced tips for those who want to go the extra mile. For instance, you can do the 80:20-analysis of your referral sources and put more focus on those who give you more clients. Here are 3 more advanced-level marketing tips for divorce lawyers in Singapore.

1. Use online reviews

If you have been in the business for long enough, you probably have many success stories to share. Do not hold yourself back from sharing those stories online. Have your past clients write reviews for your service. Testimonials and online reviews are by far the most affordable yet effective marketing tool for a divorce lawyer.

2. Do SEO the right way

Just hiring an SEO consultant (as advised in the previous post) is not enough. Make sure you’re investing in good SEO. Your SEO expert should know the best practices for keyword research. They should also know the latest techniques for earning back-links. Other things like local SEO, NAV, and keyword density should be taken into consideration as well. You may even want to create a YouTube channel and post videos with helpful advice for potential clients.

3. Use other digital marketing techniques

Apart from search engine optimization, you can also use other online marketing strategies like PPC advertising and social media marketing for faster results. What digital marketing platforms you should use depends on your budget and target audience. For instance, marketing through social sites like Facebook and Twitter is a great way to attract teenage and young adults, while LinkedIn is a great tool for marketing to professionals.

Another good idea would be to run digital advertising campaigns targeting local clients. You need to use location specific keywords and key phrases for the same. Your SEO consultant can help you in this.

With the divorce rates climbing, there’s supposedly enough business for every divorce lawyer in Singapore. The real picture isn’t as bullish though. Yes, some lawyers have more clients than they can handle. But for most others, it’s like a feast or famine cycle. Sometimes you have a lot; sometimes you’re stuck in rut – waiting for good clients but don’t know how to reach out to them.

There comes the importance of marketing your business. Whether you choose offline or online marketing, you should have a clear strategy for attracting more ‘good’ clients to your law firm. Here are some marketing tips.

1. Leverage referral marketing

As with any business, references are a great way to win new clients. As a divorce lawyer in Singapore, for instance, you can partner with a marriage counselor to get referrals for new clients. It would be a mutually beneficial business relationship – a win-win for both parties.

2. Offer valuable content

When someone needs legal help for breaking their marriage, where do you think they would first go? Yes it depends but most people will read online. They would search for free content to get answers to their exact questions. What if you can create a blog that offers valuable legal advice to couples planning for a divorce? If your content offers value, your target audience would likely come back for more. Then they may want to meet you in person for a consultation.

3. Hire SEO services

Online presence is not enough; you need a strong presence. Almost every professional has a website these days. But the truth is; nobody finds that website when they search for a similar service. This is exactly where an SEO expert can help you. They know how to optimize a webpage for search engines like Google. Also, SEO is cost effective and helps build your brand’s online reputation.

The tropical climate in Singapore means that air conditioners are highly in demand. The city-state has a seemingly ideal market for aircon service providers, but that’s true only for a handful of companies. Those companies (most of them) live by certain advanced marketing strategies. From using the latest digital marketing techniques to hiring the best SEO consultant, they’d do all it takes to stand out.

If you too want to use advanced strategies for marketing your aircon service business, here are some tips.

1. Keep your NAP consistent

The Name, Address and Phone Number (aka NAP) of your business should remain consistent across the web. This may sound trivial, but search engines rank your business higher when you’ve the exact same contact information listed across all sites and directories.

2. Get more reviews and testimonials

Another way to boost your online visibility is by getting more people to review and leave feedback for your service on review websites. That way, you not only can improve your local SEO but it also helps build the credibility of your business.

3. Leverage social media platforms

Marketing through social medial platforms is not a new concept, but it has become more effective in recent years. However, if you want to get the best benefits of this digital marketing strategy, you need to devise a proper plan. Just opening a company account across all social platforms is not enough. Start by knowing where most of your target customers are. Now select a few channels accordingly for your social media promotion. Facebook and Twitter are the most popular options. Also, you need to post regular updates on those channels to keep your followers engaged.

An experienced SEO consultant can help you create online buzz around your upcoming events. Audience engagement is not a one-way communication process. So make sure that you respond to any customer feedback or comments promptly.