Here’s one common problem online marketers face. Their content is great. They have optimized the content for relevant keywords. But still, their website won’t rank higher on search results.

If you are experiencing the same problem, you probably did not consider the keyword intent before content creation. Creating tons of SEO-friendly content without understanding the keyword intent sets you up for failure. So what is keyword intent? Why should you care? You can ask your SEO consultant or and SEO expert to read this article for clarity.

What is keyword intent?
Keyword intent, AKA search intent, is the intent of an online search. Not all users search the internet with the same purpose. Some people want to buy a product. Others may want to be informed about a certain topic. Some may simply look for a good deal from a certain brand. Interestingly, your keyword gives you a hint on the intent of a search. If you can take that into consideration when creating content for your audience, it would definitely help you improve your search ranking. Now let’s take a look at two of the most common types of keyword intent.

Informational intent
If the searcher is looking for information, they’ll type an informational keyword. Some examples of informational key-phrase could be 1) what is cryptocurrency? 2) How to play cricket? 3) Tips to find a digital marketing agency, etc. Notice that these keywords are asking for information on a certain topic. So if your keyword has an informational intent, you should probably create blog-articles, reviews or guide articles around that keyword.

Commercial intent
The search intent of certain keywords could be highly commercial. For instance, if someone searches for the key phrase, “buy cricket bats online,” it is evident that the person has already made his mind to purchase a cricket bat. So the top search results for that keyword would be product pages rather than informational articles.

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Search engine optimization is one of the most interesting fields at this time. It comes with lots of growth, and the best part about it is that learning it is not that complicated. With that in mind, there are a lot of people that want to become an SEO Consultant, so it’s important to know the type of work that you need to do for something like this and what you can expect.

What skills should you have?
Normally a good consultant needs to know how to find low competition, high volume keywords. He should also know the emerging Google Algorithm changes and SEO trends. An SEO Consultant will also know how to build links and promote links, he should be proficient in visual content and he should also have medium to great copywriting skills.

Understand how search engines work
You can’t be a great SEO expert unless you know how search engines work. Documenting yourself and researching a lot about the topic will make it easier to figure out how search engines work and that will make a huge difference in the end for the most part.

Learn the main ranking factors
In the world of digital marketing, you will notice that ranking factors matter a lot. There are 3 key ranking factors to consider here. Relevance, authority and utility are all crucial. The content you create needs to show authority, it needs to be relevant and it should be useful to people. Once you create that type of content, you will rank higher and results will be a lot better.

Master multiple SEO practices
Every SEO Consultant needs to know a lot about keyword research. You should also know a lot about on-page SEO, link building too. And yes, technical SEO is just as important, so you should study these things too. Learning a lot about this can be very helpful, and it will make things better and easier for you in the long run.

Experiment with your own website
Each consultant knows that you need to experiment and try out a lot of things until everything works the way you want. Yes, it’s not going to be simple or easy, but it will work out the way you want with a bit of trial and error. And that’s what you want to pursue here.

Other things to consider
You should also try to pick a niche, such as keyword research, technical SEO, off page or on page SEO for example. Or you can focus on a single industry. The idea is to know how to get into this type of stuff and what approach works for you. At the end of the day, as a consultant you should always continue learning. Going to SEO meetups, following any SEO Consultant on Twitter, reading SEO blogs, watching videos or listening to podcasts will help a lot. You should be open to learning more about SEO and there will certainly be great opportunities that can arise here.

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Ranking high in search engines is very important and it has the potential to really help your business grow. But the reality is that not everyone has the right SEO knowledge to do that. Which is why it makes a lot of sense to hire an SEO expert. With the right approach and true focus on results you will be able to rank high, generate more traffic and bring in customers. That’s why it makes sense why it can help in a situation like this. Here are some of the reasons why working with an expert can help you a lot.

Focusing on your business
You will be able to focus more on your business. The expert will handle any SEO tasks so you can finally make your business grow and expand the way you want. It will help immensely and bring you the support and value that you need. It also helps if you don’t have any SEO knowledge. Instead of trying to spend a lot of time learning SEO yourself, you will work with a professional and that will help a lot.

You’ll have someone monitoring the SEO campaigns and adjusting them
When you initiate an online marketing, it’s important to work with a good SEO consultant. He will be able to track any problems and eliminate them as quickly as possible. It helps more than you imagine, and the results can be second to none in the end thanks to that.

There’s not a lot of website traffic
Obviously one of the main reasons why is because you need traffic to your website. If there’s no traffic or not enough, then it makes sense to work with an expert to help you with that. It will help more than you imagine, and the results can be worth it in the long run every time.

Your website is not working that well or the bounce rate is high
Even if you have some traffic, you might notice that people are leaving your website rather quickly. This obviously brings in lots of questions, but the main one is why the bounce rate is high. An SEO expert can help you figure that out. Not only that, but the SEO expert can solve the problem for you too, which is always a plus.

Save money
You can save a lot of time and money. Not only that, but you also save money on SEO tools and resources. An SEO expert will handle those costs on his own and most of the time he gets a better deal. So yes, it will be very helpful.

One thing is certain, hiring an SEO expert can help a lot and it can bring in some amazing benefits every time. If you’re looking to bring in more exposure to your business and take it to the next level, this is the right way to do it. You will appreciate the results and the experience itself can be great every time. Just check it out for yourself and hire the best that you can afford. This simple investment will help your business grow and expand really fast!

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Hiring the best SEO expert can be very challenging and sometimes rather tricky. There will always be moments when you try to figure out a good way to hire an amazing professional. But most of the time it’s just a matter of perspective and offering customers the best experience. With that in mind, here are some of the things that any SEO expert should know.

On-site SEO, off-site SEO and technical SEO
Granted, you can also find an SEO consultant specialized in a certain field, but more often than not you want to go with a vetted professional that knows a variety of SEO techniques. The more the expert knows, the better the results you can get and that matters a lot in a situation like this.

Tracking SEO progress
Obviously starting an SEO campaign is important, but the crucial aspect is making sure that everything works. That’s why they should always know how to track the campaign progress and see if there are any benefits. That can help immensely and the experience will be among some of the best.

Ranking factors
One of the things that makes an SEO expert great is whether he knows the ranking factors well or not. Understanding the ranking factors might not seem like a lot at first, but it can make quite the difference. And the more the expert knows, the better it will be in the end, just consider all the options.

Marketing knowledge
They will also have some online marketing knowledge too. Understanding the ins and outs of marketing might not seem like a whole lot, but it will make a huge difference. And that’s certainly the type of thing that you need to consider for any campaign.

Adapting to the company culture
The best SEO expert out there will always be adaptable to the needs of any business. That’s what makes an expert amazing, the fact that he can easily be flexible according to the company requirements. It’s not easy, but it will be extraordinary and that’s what matters the most.

Additional skills
A professional in this field has to know a little bit of everything. Knowing some writing, data mining, coding and even marketing can make a huge difference. The true focus here is on constantly improving and staying up to date with the latest industry requirements.

It’s not easy to be a true SEO professional, but businesses are definitely going to offer you a lot of money to help them once you reach that point. Which is why becoming one is such a good idea nowadays. It helps immensely and it can make a huge difference. This is a great career path, and becoming an SEO expert is all about documenting yourself, learning all the time and staying determined. This has its fair share of challenges, but the rewards are amazing!

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