Before you start promoting your dental clinic, find out how people in your zip code usually search a dentist. And we probably know the answer. There are some exceptions, but in Singapore most people will go online to find a reputable dentist in their locality.
That means most of your marketing efforts should focus on online promotions. There are many ways to do online marketing. If you have a website, for instance, you should hire an SEO expert to make it appear on the first page of Google search results. Here are some more useful tips on how to strengthen the online presence of your dental clinic.
1. Claim your Google My Business page
Anyone can list and optimize their local business on Google for free, but very few companies use the opportunity. Once you create and optimize your Google My Business page, now anyone searching for a dentist in your area should find you in the Google map. This feature alone can also help improve your search ranking. All you need is to claim you Google My Business Page and fill out a simple form, providing details about your clinic, such as, name, address, phone number, and hours of operation. If you want, you can get this done by your SEO expert.
2. Start a blog
You may wonder how starting a blog would help get more patients. But here’s the thing. Blogging helps establish your online brand through content marketing. Once Google sees you as an expert in the niche, your search ranking improves. That means more people will find your website when they’ll look for a dental clinic in Singapore.
3. Use the right keywords
When people search online for a dentist, what do they exactly type? If you know the answer and use the exact words in your website and blog, it will help your search engine optimization. There are ways to do keyword research, so you can optimize your website for the right keywords. Your SEO consultant can help you in this.