If your manager or boss is skeptical about the power of search engine optimization, it is time to convince them. Maybe your boss already invests in Google ads and YouTube ads but they do not have enough confidence in SEO. In these situations, you should take the below steps to convince them to invest in SEO.
1. Bust those myths about SEO
Chances are that some SEO myths are holding your boss back from investing in SEO. So, the first thing you should do is to initiate an open conversation about SEO with your boss, manager or supervisor. This should help you know what exactly they think about SEO. For instance, they may think that SEO takes forever to show results.
If so, then tell them that most SEO experts can deliver positive results within one year. You can also convince your boss to attend a short SEO training session. This will help them know the basics of SEO from exerts in the field. This should make your job easier.
2. Talk about financial outcomes
At the end of the day, your boss will only approve your proposal if they can see any possibility of earning more profits or revenues. So, let them know that as time progresses, your business’ income will also increase. It is important to share some estimates with them. For instance, you can say, “Hiring a digital marketing agency for SEO can help increase our website’s organic traffic by 20% in the next three months.
This will also reduce our ad spending by $500 per month.” When you give them estimated figures like this, it becomes easier for them to make a decision. However, when quoting an estimate, make sure that you are not making any false promise. You can consult an SEO specialist or SEO consultant to get an accurate estimate before presenting them to your boss.