One common mistake many SEO experts make is they try to optimize an article for search engines simply by inserting some keywords into the text. However, a reputable SEO consultant or SEO specialist would never force keywords into their content.
Instead, they will create SEO-friendly articles from scratch. That way, you can make sure that the keywords come naturally to your text rather than being forced into the content. Writing good content for SEO is no easy feat.
If you don’t have the skills and time to craft good content, you should outsource your content creation to a digital marketing agency or SEO agency. However, if you are planning to join an SEO training course, you should read the below tips on how to write content for SEO.
1. Find your subtopics
In our previous article on this topic, we discussed how to find relevant keywords and a topic for writing. If you have not read that article, we strongly recommend you read it first. Now that you have your keyword and topic ready, the next step is to find subtopics.
Depending on the length of your content, you may have 3 to 5 subtopics or even more. At this stage, it would be a good idea to do some research on your topic and find some articles that are ranking higher on Google. Read a few of those articles and take notes. That way, you can easily decide on a few subtopics for your article.
2. Create an outline
Creating an outline for your content is a great way to jot down the main points you want to cover under a subtopic. This also helps you to write faster. When you start writing, you don’t want to go back and forth looking for what to write next. One good idea would be to use the inverted pyramid method for arranging your content.
So, you’ll provide the most important information first and proceed downwards to provide any nice-to-have info. That’s it. Now you can start to write your content and optimize it with your target keyword from beginning to end.
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