Are you concerned that your website ranking isn’t where it should be? If yes, you must be eager to know what’s hindering your search performance. In situations like this, the first thing you should do is hire an acclaimed SEO agency or digital marketing agency. Once you hire an SEO specialist or SEO consultant, they’ll probably suggest you run an SEO audit.
That’s because an SEO audit will help uncover the main issues holding your website back from gaining a better ranking. Typically, it takes a few weeks to perform a thorough SEO audit. However, some SEO experts can get the job done within a few days. So why should your business undertake an SEO audit? We already discussed a few reasons in the previous post. Here are some more reasons.
1. Helps run a competitor analysis
If your competitors are ranking higher than you in organic search results, you should run an SEO audit to find out what they are doing better than you. Maybe much of your competitor’s better search performance is due to a certain keyword that they use but you don’t. Or perhaps, your competitors are outperforming you in link quality.
When you perform an SEO audit, it helps you compare your performance to that of your competitor in terms of content quality, back links, and on page SEO. Once you know what your competitors are doing right, you can easily overcome your drawbacks and improve your search ranking.
2. Check for page loading speed
An SEO audit also helps you check your website’s page loading speed and whether that’s affecting your search ranking. Fast page loading helps provide a better user experience, which eventually helps improve your SEO.
3. Helps check for formatting errors
Running an SEO audit also helps you detect any structured data errors in your website. For instance, if your website mainly posts product reviews, formatting can make or break your search rankings.
Thankfully, there are structured data testing tools that help you discover any structuring errors in your website.