Introduction to Video SEO
Video SEO is a process of optimizing your video in order to index and rank on the Search Engine Results Pages (SERP). Unlike other SEO Services, SEO in video marketing requires technical strategies to be implemented to your video content and distribution.
Someone doesn’t want to know where to buy banana bread, instead, a video showing how to make banana bread.
From that simple analogy, you will understand that you can’t just use any Google keywords when doing a Video SEO, rather a specialized approach has to be done.
6 Benefits of Video Marketing
Statistics show that 9 out of 10 consumers prefer more video content from brands and businesses. What’s in it for you?
There are endless benefits of using video content in your marketing strategy. Here’s the summary:
- Establish branding and consumer trust
- Attract more potential customers
- Influence buying decisions
- Complements marketing strategies
- Expand your online presence
- Boost Sales
5 Best Practice for Video SEO
Video marketing is definitely something you can’t afford to ignore in terms of business. More and more businesses are integrating this strategy into their websites. To help you get started, a digital marketing agency is the best one you can reach out to.
But meanwhile, we can teach you some effective ways to optimize your video for search.
- Select an Ideal Video Hosting Platform.
Determine your objective first. If you target brand awareness, YouTube and Vimeo are great options to explore. But if you want to drive quality web traffic as well as to improve your SEO rankings in Singapore, then your website is the way to go.
- Insert Engaging Video Thumbnails.
Remember that your thumbnail embodies the content of your video and it is the first thing that your audience sees. What they see will have an impact on their decision whether to watch the video or not. So make sure to engineer your thumbnail to gain more clicks and views.
- Add Contextual Keywords To Your Titles And Descriptions.
Optimize your Title and Description with relevant but interesting keywords to ensure greater visibility in search. Research on commonly used keywords and their usage, then keep your video titles and descriptions short and on point. You can also ask your SEO consultant or SEO specialist if you’re uncertain.
- Create a Video Transcript.
Google crawls the text. So, transcribing your video will improve your SEO ranking. It generally appears in your video’s closed captions or in the comments below the video.
Moreover, you can indicate time markers to key points for the visitors to easily jump to the timestamp and proceed to the part of the video they need.
- Ensure that Your Video and Your Web Page are Correlated
Search engines won’t bother to crawl if your page has poor and irrelevant content despite uploading an optimized video. Your page has to be optimized and related to the video and vice versa.
Now that the question on how to optimize a video for SEO is answered, it’s time to explore the process and witness the results on your page.
If you like this article, you may want to read this article about 6 Steps To Optimize for Voice Search.