The featured snippet is an amazing feature for Google search. This is a snippet that displays on the first page of search results. It shows the most relevant content for your keywords and helps boost your rankings on the SERP.
In this article, we will explore more about this feature and the reasons behind the importance of featured snippets and understand how it complements other SEO services.
What is Featured Snippet?
A featured snippet, often referred to as “Position #0”, is an area of the search results page (SERP) that shows up when you perform a search. These snippets contain a short description of the featured page, along with a link that takes people directly to it.
Featured snippets are usually the result of some type of ranking algorithm, meaning that they are based on information within a page that’s been deemed relevant to the search query.
If your pages are showing up in the snippet, your customers are clicking on your pages to get more information. It’s a great way to get more traffic to your site, but you can also use it to gain more customers through conversions.
Why Are Featured Snippets Important?
Featured snippets help to make Google Search better by displaying the best content. This allows users to find the information that they need more easily. It also helps users make the decision of whether or not to click on the result faster.
Aside from that, here are the other advantages of featured snippets:
Better click-through rate (CTR)
Snippets provide direct answers to users’ queries and if they find those interesting, they’re more likely to look for more in-depth information. With that, it will increase the traffic by getting more clicks on your site.
Increases Brand Authority
If your content is featured, it makes you look more credible. The more your content is featured, the better chance you have of being seen as an expert in your niche.
A Good Indicator That Your Content Is Relevant and Reliable
Having your content featured is a great way to show that your content is quality, significant, orderly and deserves to be shown at the top of the search results.
Leverages Voice Technology
When people search through Google Assistant whether on mobile phones or laptops, it uses featured snippets to provide answers to users’ vocal search queries. The same goes for other virtual assistants like Alexa, Siri, and Microsoft Cortana. Hence, being featured is maximising the voice technology.
Saves You From Bounce Rate
When users are satisfied with the result of the query on the featured snippet, most likely there’s no need for them to click any results. That increases the “zero-click searches”, hence, lowering the bounce rate. If they click on the link, it could mean that they’re willing to proceed to the next step such as availing of your services or products.
Featured Snippets have become increasingly important for websites as search engines, such as Google, keep developing more advanced search algorithms to provide users with the best possible search results. Now that featured snippets are more likely to be on SERPs, businesses have an opportunity to optimize their content and rank highly. Thus, gaining valuable insights regarding this matter is essential.
If you like this article, you may want to read this article about How to Leverage Psychology To Improve SEO Strategies.