If you’re reading this article, chances are your company falls under B2C and you’re looking for a digital marketing agency to provide you with the appropriate SEO services and help you get more traffic to your website. And if you’re using Google to do so, you might be wondering whether Google’s recent algorithm update will actually help or hurt your website’s rankings.
So how can a B2C company get the most out of it? Find out in this roundup of tactics and ideas from an SEO consultant.
What are B2C companies?
B2C companies (also known as Business-to-Consumer, or B2C) companies are businesses that sell their products directly to customers, rather than to other businesses and then on to the end consumer. They usually have a direct sales force that visits customers.
Why is SEO important for B2C companies?
People don’t just search for products. They search for products that solve a problem. So if they don’t have a problem that the product solves, they’ll likely never find it. One way to increase the chance of someone finding your product is to ensure it appears at the top of the list of results.
This requires a bit of strategy, but it can be done. Search engine optimization (SEO) is a tool used to help your website appear higher in search results, but the process of optimizing for SEO isn’t easy. There are a lot of moving parts and a whole lot of factors that need to be taken into account. Here are a few best practices to help you improve the chances of your site:
1. Create Content that Aligns the User’s Search Intent
If you understand what the user is searching for, you can create the content they need. There are four main types of content consumers are looking for: informational, transactional, navigational, and commercial.
Transactional content is what you get when you search for something like “best SEO agency in Singapore”. Informational content, such as blogs and white papers, is what you’d be looking for if you search “how to be a good writer.” Navigational content is the intent when users search for “dating apps”.
Commercial content appears when users queried for “smartphone brands below S$1,000.”
2. Write a Compelling Title Tag and Meta Description
Think of a title tag and meta description as the elevator pitch of your article. The title tag is the headline that appears when someone searches for you online while the meta description is the brief description that appears below the title tag in search results.
So, they need to grab a visitor’s attention with some kind of promise that what comes after will be worth reading.
- Include the keywords you’re targeting
- Ensure the summary is reflective of the search intent
- Use a compelling verb in the meta description and make it uniquely descriptive
3. Optimise Images and Page speed
Speed isn’t just a technical detail. It matters because slow loading times can hurt your conversion rate. Slow sites can make a visitor feel as if they’re having a bad experience.
- Choose the right image format.
- Resize and compress images.
- Lessen redirects.
4. Craft Long-form content
Publish well-researched long-form content that engages readers. The ideal length is somewhere around 3000-3500 words.
5. Add Internal Linking
Links help users navigate between pages. By including them, you increase the chance that users will return to your site, which makes it easier for you to grow your audience. But too many links and may be distracting or confuse people.
6. Use Keyword-rich URL
A keyword-rich URL can help you drive more organic traffic to your site and boost rankings. It helps Google understand what your page is all about.
7. Obtain Quality Backlinks
Link building is about getting other websites to link to your site. The idea is simple: If people want to visit your website, they’re going to want to go to the pages of sites with lots of content and high traffic. These are called “authoritative” websites because they have high credibility in the eyes of search engines.
To get links from authoritative websites, you need to: Write for high-quality sites. The best websites to get links from are those that share your focus on authority and quality content. They also don’t publish low-quality content. Be strategic. Don’t just hope you’ll get links from random places.
8. Improve User Experience
Users don’t care about you. They care about themselves. They want their experience to be as efficient and seamless as possible. There are two ways you can improve the user experience on your website:
- Add videos, images, and infographics, to elaborate content
- Make information accessibility quick, easy, and mobile-friendly
Google’s algorithm is changing from time to time. But the bottom line here is that in order to improve search engine rankings, businesses like B2C need to know how to get noticed by search engines. They must become visible to the right people.
There is no single “silver bullet” that will bring them success. Rather, a variety of tactics and tools must be combined. With the best SEO practices and tips shared in this article, you’ll be able to make the most of Google’s algorithm.
If you like this article, you may want to read this article about SEO Consultant vs. SEM Specialist: What’s The Difference And Can They Work Together?