Seasonality may play a significant role in your online retail business depending on what you sell, simply due to the demand for your products at certain times of the year and with trend-led shopping behaviours in general.
As a digital marketing agency, we take a look at seasonal landing pages and why you should build one for your website. With this, along with the other SEO services offered by your SEO Consultant, definitely you’ll be amazed of the massive leads and enjoy skyrocketed sales on these peak seasons.
What is a Landing Page?
A landing page is any web page that a customer can land on, but in marketing, it’s usually a standalone page, separate from your homepage or any other page, that serves a single and focused purpose. Landing pages can be used to collect data on website visitors in exchange for services, branded content, or experiences such as:
- online courses
- industry events
- free product trials
- free consulting session
- community memberships
Seasonal landing pages are simply dedicated pages on your website related to a specific seasonal event that is designed to draw organic traffic at the peak time when people are searching for whatever it is that you sell using relevant keywords.
Seasonality in SEO refers to the impact that factors such as the season (including weather) and annual events can have on audience search behaviour in relation to your company. Common seasonal events or periods that, depending on what they sell, can be very important to some e-commerce brands include:
- January sales
- Valentine’s Day
- Mother’s & Father’s Day
- Summer holidays
- Back to school
- Black Friday sales
Benefits of Seasonal Landing Page
1. Provides Potential Customers with Useful Targeted Content
A seasonal landing page should contain optimized content focused on relevant keywords and search phrases that will direct the right people to your website when they are ready to make a purchase decision.
Nobody searches for “valentine’s day jewellery” unless they want to buy jewellery for someone special on Valentine’s Day. When it comes to seasonal landing page optimization, long-tail keywords are frequently your best friend. There is less traffic, but those who are looking are more likely to become customers.
2. Improves your Conversion Rates
Part of what makes a good landing page is providing more information to interested customers. Your social media posts, advertisements, newsletters, and other content pique a customer’s interest and the landing page fill in the blanks.
3. Provides valuable data
You can create landing pages that are integrated into your website or standalone pages. You can track the analytics of each page regardless of which option you select.
Use the data to determine which content is bringing the most visitors to your site. This may assist you in coming up with ideas for blog posts, newsletters, and other content that will be of interest to your customers.
4. Enhances Marketing Strategy
Seasonality is also ideal for social media content, and your user-friendly landing page is an excellent location to direct your social audience to any special promotions or other incentives.
Seasonal landing pages can also be used to generate email subscriptions by promising subscribers a secret sale or exclusive access period to a new seasonal range, promotion, bundle, or product that you anticipate will be in high demand.
This way, even if they arrive on the page outside of the season, you can still collect their opted-in data for future email marketing purposes to increase revenue.
Landing page optimization, like all forms of SEO, is an ongoing and never-ending process and strategy. Google’s algorithm is constantly being tweaked in order to provide the most relevant results to its users. As a result, if you want your landing pages to rank high and convert, you’ll need to constantly update and optimise them.
If you haven’t created your landing page yet, try creating one with us. We will assist you throughout the entire process.
If you like this article, you may want to read this article about SEO Consultants Eye 4 Common SEO Mistakes That Can Ruin Your Rankings When Targeting Global.