When it comes to the sales process, leads are one of the most important parts of any marketing strategy. They are the foundation for a sales pipeline and they represent a potential for revenue.
If you want to generate qualified leads, you’ve got to get creative. The conventional way to generate leads can be time-consuming, outdated, ineffective and costly. Instead, you should focus on using an eccentric approach for generating leads and converting them into sales alongside the other SEO Services.
Before going to these methods, you have to be open to A/B testing your content, campaigns, and your entire lead generation strategy. Your SEO consultant or digital marketing agency can assist you with that. Meanwhile, here are the unconventional ways to get leads:
1. Building Buyer Persona
Every business has people who can decide which products and services benefit the business. These are the people whom you can build buyer personas around. Targeting these people with the right kind of content can make a huge difference in your business’s success.
You can target your market based on age, location, job title, level in the company, preferred content channels, desired goals, and pain points. It is also important to understand how these people think and what their interests are.
2. Email marketing
Marketing automation helps you to segment your list. It allows you to target a specific group of customers by putting them into one or more categories. You can also put your email list into specific groups, such as those who have bought from you before, those who clicked on a particular link in an email you sent out, or those who visited a particular website on your site.
With this information, you can then send out a different type of email to each group of people. You can even send a customized email to a specific person who has just abandoned a cart. You should always remember that it’s important to make sure that your customers are happy and that they will continue to buy from you. So, make sure that your customer service is good and that you keep in touch with them.
Poor deliverability results in a lack of attention from the business’s target audience, which is what you’re trying to achieve. In order to increase your open rate, use the following method for your message.
- Use your target’s personal email address to send emails, and include a reply-to option to that address.
- Stick to your email campaigns schedule or frequency so your subscribers know when to expect your emails.
- Remove emails addresses that no longer exist to avoid bounce rates.
- Keep your audience’s attention longer.
If you’ve been around email marketing long enough, you probably know that most people check it once a day. So if you have to keep them reading every single day, you might want to think about improving your content.
Make sure your subject lines are relevant. That means don’t write things like “Important,” “Urgent,” “Timely,” or “urgent” unless it’s true. Make sure you include a call to action in the subject line. If you want someone to act, you have to give them a reason to act. If you have something urgent to tell them, tell them what they’ll get out of it. If they don’t know, they won’t take the action.
- Content should be consistent with your brand
Consistency is important because your customers want to know who you are and what your business does. If your content is inconsistent and you do not have a defined business and branding strategy, then you are only confusing your customers.
So whether you’re writing about products, services, events, newsletters, and the latest blog posts, don’t forget to include branding elements like your logo, brand colours, and fonts.
If you want to generate qualified B2B sales leads for your company, you need to be strategic. The best way to get leads for your business? Well, that depends on how you build buyer personas and do email marketing. Check out our next blog for several ways to do this.
If you like this article, you may want to read this article about How To Maximise Your Facebook Lead Ads Results.