With nearly 1.9 billion monthly active users, this world’s largest social network is one of the most powerful marketing channels.
Can you guess what that is? Yes, it’s Facebook!
Aside from its broad audience and a large market which any entrepreneur won’t dare ignore, Facebook has its own set of tools that indeed will help you attract prospective customers by narrowing down to specific target audiences who might be interested in your business or products and services.
One of those tools is the Facebook Leads Ads.
If you’re curious about how to get a better chance at getting new leads and increasing conversions through social media, then this article is for you.
What is Facebook Leads Ads?
FB Lead Ads allows business owners and marketers to tap Facebook’s vast resources in order to generate leads and prospects more efficiently.
This tool helps you to reach out to people who have expressed interest in your business.
Unlike the typical landing page, Facebook has an Instant Form designed specifically for the ad to collect basic information such as name, email address, and phone number.
These ads appear on messenger or at the Newsfeeds as a way of enticing him or her to click through. This is a way to keep users engaged, build trust, and turn leads into customers.
Once you have collected the data, you can then send the users an email with special offers and updates.
How To Create Facebook Lead Ads?
To get started, you need to select a Facebook page. You can also add a Facebook Lead Ads form to a Facebook page, but this is optional.
Go to the Ads Manager.
After that, you will be taken to a page where you can fill in the form and select the type of ad you want to create.
Campaign types include PDF downloads, discounts, live demos, and event advertising.
Set your budget from $5 to $2,000 a day.
Add your product or service descriptions, images and/or videos, and other design elements.
Target your ideal customer or subscriber by using their interests, age, gender, location, and more.
Aside from the basic information that you need to get from the customer, you can also customise the form by adding multiple-choice, short answer, store locator, conditional, and appointment requests.
Why Do Businesses Use Facebook Lead Ads?
Aside from SEO services, your SEO consultant or a digital marketing agency would definitely offer Facebook Advertising. Know why? Simply because Facebook lead ads are mobile responsive which increases the chance of conversion and are so dynamic that they can leverage your marketing efforts. It can help marketers and businesses:
- Find potential customers for your products or services
- Collect information about your subscribers for email marketing campaigns
- Gain insights into buyers’ behaviours which gives you a better understanding of your customers
- Encourage people to sign up for courses and events
Facebook lead ads are a very effective way to convert visitors into leads. They are designed to help you collect information from the Facebook audience that will benefit your business as these users become potential customers.
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