SEO Consultant Guide on Identifying and Reconstructing Outdated Content


Over time, content accumulates on a website, and not all of it remains relevant or serves the purpose for which it was originally published. This is especially true if you’ve been in business for a while and have hundreds or thousands of pages. After all, a successful website relies on timely, relevant content. But what does this mean for existing content? Should you get rid of it or repurpose it?

As a digital marketing agency and your SEO Consultant, we’ve gathered significant information regarding “content” that you need to be aware of. Before jumping into SEO Training, read the entire article. 


What Is Outdated Content

Any page on your website that is inaccurate, lacks value or does not reflect your current brand positioning is considered outdated content. Examples are:

  • Pages for discontinued products or services
  • Out-of-date advice
  • Time-sensitive content, such as a job advertisement
  • Content that is no longer relevant to your company
  • Profiles of former employees

All posts and pages on your website that are no longer useful are referred to as outdated content.


What is classified as one?

Although the name appears simple, there are several types of posts that fit the description. Pages that no longer have any value are examples of devalued content.

  • Serve incorrect information.
  • Bring in no more traffic.
  • There are no backlinks.
  • Cover previous events.
  • Refer to discontinued items.
  • Refer to previous services.
  • Have sparse content.
  • Display out-of-date news.
  • Former team members are being introduced.
  • Display old, irrelevant announcements.
  • Include out-of-date data.
  • Are otherwise out of date, etc.

Overall, whatever is not beneficial to you or your website visitors should be addressed in some way. But, before we get into how to do it, let’s talk about why managing outdated content is important in the first place.


Why You Should Update Your Content

1. Your Competitors Haven’t Stopped Working on Their Content

Search is not a single-player experience. Your competitors continue to work even after you have put down the pen and published your content.

To stay ahead of the competition, you must constantly innovate and discover new ways to improve your content. Because the secrets of creating great content are on display for all to see, today’s featured snippet will be tomorrow’s page-three relic.

2. Improved SEO

Content depreciates in value over time. Search engines are designed to find the most accurate and useful content for users. Relevant, new content is prioritized, while older content gradually drops in the rankings.

This can have a significant negative impact on your SEO efforts over time. By going in and updating old content, you show search engines that your content is current, accurate, and relevant.

3. Show Google that your content is fresh

It’s no secret that Google appreciates new content. Content that was published recently ranks higher, especially for topics that change frequently. So, if all you do is publish new content, you’re passing up a huge opportunity. Your old content will die slowly in the search engine rankings.

You can instead resurrect that content. The truth is that updating your content is a simple way to double your traffic.

4. Searcher Behavior Changes

It all comes down to responding to searcher intent when creating content that ranks well. You figure out what searchers want when they enter their query and provide it to them. The issue is that searcher behavior shifts over time. During the COVID-19 pandemic, the search volume for [coronavirus] increased dramatically, as did the audience. This is a non-professional audience.

Their goal is better served by content that provides a basic understanding of the virus’s nature as well as actionable advice on how to avoid contracting or spreading the disease. Your content that perfectly responded to searcher intent three years ago might not serve today’s searchers as well.

5. Save time, get results

Simply put, redoing an old article takes far less time than writing a new one. This isn’t to say you should stop creating content entirely, but dedicating time to both practices has the potential to produce results with a lot less effort.



New does not always mean better. If your marketing strategy is in desperate need of a boost, consider investing time in updating old content, whether you’re aiming for general SEO or local SEO.

With this comprehensive set of updates for your old content, you’re ready to build a search engine powerhouse for all the older pieces you’d forgotten about.    



If you like this article, you may want to read this article about 7 SEO Consultant Strategies To Optimise Your Website For Seasonal Pages and Boost Sales.

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