There are several ways to optimise your images. Here we will explain the most important ones and how an SEO consultant or a digital marketing agency best use them. This will help you get more traffic and sales from your images.
1. Select Unique Images
You can’t just throw any old photo onto your blog or website. Using the same images from the other websites won’t help your ranking. You must ensure that your images are unique and relevant to the content you’re publishing.
This means that you need to select those that will add value to your content, not just show off your photos. It will help your audience connect with you, otherwise, it won’t help you achieve your goals.
2. Choose the Right Format
Many webmasters choose to use JPEG format for their blog posts because when images are compressed, they load faster. However, their quality drops, making it look pixelated or blurry when displayed on web pages.
But if you think having a lossy compression won’t affect the overall presentation of your content, then JPEG is fine. It actually works for blog posts and social media site images, screenshots, etc.
Now, if image quality matters, you can use PNG especially if it’s a business logo or any purpose where someone might zoom in. PNGs are larger than JPEGs but have better image quality.
So, find the right balance between size and quality.
3. Consider Your Image Size
The optimal image size will depend on your image’s purpose. For example, if you’re creating an image to be used in a thumbnail, you’ll want lesser pixels.
However, if it’s to be used in a print or a web layout, you’ll need bigger pixels.
Choosing the right image size is essential for optimising your images and ensuring they are displayed correctly in your blog posts.
4. Include Alt Tags
Including the alt tag is essential for ensuring that your images are displayed correctly in search engines. If you’re using an image on a web page, your alt tag should be the headline or summary of your content.
For example, if you’re creating an image for a blog post about the basics of SEO, your alt tag should read something like, “SEO Services – What Do You Need To Know” or “Main keyword – description of image”.
5. Write an Image Name and Description
Some web owners leave their description blank or they write something generic that doesn’t really tell the reader anything about the image.
When you write a description for an image, you’re essentially telling your reader about the image. This means that if you write an accurate title and description, you’ll get more traffic from your image.
Though these are less important for SEO, they can provide additional context to the alt text.
6. Optimise Image File Names
The most important thing is to make sure that the file name for each image you upload contains keywords that your audience is searching for as well as the URL path.
When people search for a particular keyword, they are looking for information about that specific topic. If you add the image URL, they will be directed to your website.
7. Use Structured Data
Structured data is a way of marking up the content on your website using special codes. It helps search engines know what the content is and how it’s related to the rest of the website.
To use structured data, simply add a few tags to your image description.
8. Optimise for Mobile
When publishing your content on a mobile device, see to it that your images are optimised for mobile in order not to interrupt the mobile experience.
Ensure that your images are high quality, easy to read, and responsive. This means that they will resize to fit any screen size, including tablets and mobile devices.
Check if your images aren’t slowing down site speed on mobile.
The best way to rank higher in search results and attract more traffic is by optimising your images. That’s why it’s essential to know what types of images are best suited for SEO, and how to optimise them properly.
If you like this article, you may want to read this article about Image Optimization – What Is It And Why It Matters?