As an SEO Consultant, you have to learn how to do an SEO Analysis in order for your website to rank higher in search engines such as Google. You can attend SEO Training so you can start analysing your own website. With so much to think about when conducting an SEO analysis, it can sometimes be a daunting task. If you need help, you may contact a reliable digital marketing agency. Meanwhile, this guide is the perfect place to start.
How do you analyze a website for SEO?
Step 1. Monitor Your Site’s Visibility.
Begin your SEO analysis by checking your average placement in SERP. A bird’s eye view of a website tells us the overall website visibility on Google, and a basic review will give you a general understanding of the quality and content of the website’s pages.
Step 2. Review URLs and Meta Descriptions.
URLs are the links that go directly to a page on your site. Inspecting them is extremely important because they tell Google where your site is located and how to index your pages. To optimise, URLs should only be four or five words long and that describes the page content. Also, meta descriptions should be short and concise, and they should include keywords or phrases that accurately represent your content.
Step 3. Examine Titles and Headings.
Make sure that your title is compelling, contains matching keywords and accurately describes your page content. Check its search volume. High search volume keywords typically have high competition which makes it difficult to rank.
Step 4. Check Your Backlinks.
Backlinks are links from other sites pointing back to your own site. Backlinks help Google understand that your website is relevant to the topic, has a brand authority and helps the search engine rank your site higher. See what kind of businesses are linking back to your site and check how you can improve. If the links come from low-authority websites, your spam score would increase. It would be best to remove them.
Step 5. Audit Your Internal Links.
Internal links are a great way to boost your search engine rankings because they link to content on your site, but too many internal links may cause your page to rank lower than it should. That’s what you have to check.
Step 6. Inspect Any Broken Links.
If you’re getting a lot of 404 errors on your website, you should check for broken links. If you have a lot of links, this can be a labour-intensive process, but it’s necessary if you want to maintain a healthy site.
Step 7. Evaluate Your Web Content.
The content analysis process involves exploring for any duplicate content, unrelated topics, and low-quality content. If you’re looking to grow traffic to your website, consider the content you’re putting out there.
Step 8. Check Your Images.
Most people think of images as a way to add a bit of flair to the text on their site, but images have another important function: They help search engines understand the content on your site. Search engine crawlers look at all the content on a site, including images, and assign a score to each page based on its relevance to a given query. This score influences whether or not a page ranks in search results. So, it’s important to make sure your images are optimized for search engines.
Step 9. Analyse Your Page Speed.
Page speed plays a significant role in determining the speed at which your site loads. If your site takes longer than 2 seconds to load, it could be hurting your conversion rate. To help test the page speed, use Google’s PageSpeed Insights tool.
SEO Analysis helps you understand what aspects of your website fall on search engine result pages (SERPs). Through these steps, you can learn what works best, what doesn’t and what makes the biggest difference in your success with SEO. If you like this article, you may want to read this article about SEO Consultant Site Checkup: What You Should Know About SEO Analysis.