As a business owner, you understand that paying a professional SEO consultant to increase your online visibility can be a costly proposition. You may wonder, how much do SEO consultants or a digital marketing agency actually charge? How can you make sure you are getting your money’s worth for SEO services?
While there are hundreds of people out there who claim to be experts in search engine optimization, very few truly understand what it takes to rank a website well on Google, Bing, and Yahoo. SEO is a complex process, and no one person can master it all. As a result, many SEO consultants will offer their services for free or charge only a fraction of the cost of hiring a full-time SEO expert.
1. Freelance SEO Package – Starting SEO Cost: From $300 to $400 per month.
If you are on a tight budget, just search on the internet and you can find thousands of freelancers offering SEO services. These freelancers tend to charge as low as SGD300 per month for a few specific niches and selected services.
2. Basic to Mid-level SEO Package From An Agency – Starting SEO Cost: S$500 to S$1500 per month
This usually works for industries with low to mid competition and a less complex website. Digital marketing agencies charge between SGD500 to SGD1500 per month for this range. SEO Packages that are typically included in this package are:
- Preliminary Assessment (website audit, competition analysis, backlink analysis)
- Keyword research
- Off-page SEO on securing high-quality backlinks
- On-page optimisation & web enhancements
- Existing Content Optimisation & SEO Copywriting
- Monthly reporting and SEO strategies discussion
3. Advanced SEO Package – Starting SEO Cost: from $700 per month onwards
For advanced SEO packages, companies charge as high as SGD3000-SGD5000 per month to businesses with mid-high competition and complicated websites that require more problems to solve and areas to improve. Some agencies may offer additional services like Social Media Marketing and Website design analysis.
What Are the Factors That Affect the Pricing of Their Services?
Common factors include the following:
1. Competitiveness of Industry
Expect a higher rate for business in highly competitive industries such as real estate. Tight competition may require competitive keywords that the website has to rank for.
2. Type of Business
SEO strategies vary on the type of business you’re running. A local business needs to optimize its website for local search queries while an enterprise needs to optimize it for broader search queries. These differences affect the SEO pricing packages.
3. Number of Targeted Keywords
The prices depend on the number of targeted keywords. More keywords mean more time and effort required to complete.
4. Quality of Content
Well-written and well-thought contents require more time and hard work, hence, are priced higher. Low-quality content can’t reach the first page of google search results.
5. Size of the Website
Large and complex sites with numerous web pages take longer to optimise and take time to rank. With that, agencies will charge more.
6. Experience and Expertise of the Agency
Digital marketing agencies have higher rates than smaller companies because they typically have more experience and training. An established track record of digital marketing success usually attracts higher prices.
Many people think that they can get the same results with a cheaper package. However, this is not true. In fact, many companies sell SEO packages that are cheap, but these are not the best SEO packages. They are often sold for low prices because they are of low quality. If you buy such a package, you will have to do more work than you need to. Also, you may not get the results you need.
If you like this article, you may want to read this article about 10 Key Questions To Ask Your SEO Consultant To Help You Design a Successful Website.