In today’s world, if you want to succeed in business, you need to learn the different SEO services including the process of evaluating your site’s strengths and weaknesses. But the best way to do this is to partner with a digital marketing agency. Coming from an SEO Consultant, this article will explain the basic concept of SEO Analysis for Digital Marketing.
What is SEO Analysis?
Search engine optimization (SEO) analysis is the process of understanding your website and figuring out how well it is optimised so that you can optimise it further. SEO Analysis also aims to boost actual organic referral traffic from related queries. You’re not just guessing when doing an analysis. You can use tools like Google Analytics to help you do this.
Why is SEO analysis important?
SEO analysis helps you figure out what’s working and what isn’t for your business. You will also determine the components that obstruct the placement in SERP. If you don’t know what keywords are bringing traffic to your site, you can’t figure out which ones you should be targeting. And if you don’t know which pages on your site are the ones that rank high for your keywords, you won’t be able to optimise those pages for better rankings. If your site isn’t properly optimised for search engines, you’re missing out on a whole lot of potential customers. When analysing, you’re creating strategic assessments which save time and money.
What areas to focus on in the SEO analysis of a website?
Website Traffic Analysis is measuring the number of visits to your website. To analyse traffic, first, you need to figure out what kind of traffic you’re getting. This could be direct, referral, organic, or any combination of those three. If most traffic is not organic, a change of SEO strategy is probably needed.
Content Strategy Analysis
SEO Content analysis is the process of evaluating the organic search performance of your content. Analyse your content based on the following:
- Did you target the right keywords for your content?
- Is your content optimised for the search intent?
- Does your content address the reader’s pain points?
- Is your content well-written, thoroughly researched, and updated?
- Does your content convert visitors and generate profit?
Keyword analysis provides insight into what words and phrases people are searching for and whether there are gaps in your brand’s online presence. The next step is to see how many people search for these terms during a specific period and whether this traffic is growing or shrinking.
A competitor analysis will help you see where you are, where you want to be, and what competitors you are up against. Once you start making plans for your business, it’s important to know who you’re competing against, what they’re doing, which keywords they are ranking for, and why it matters.
On-page SEO refers to the process of optimising one web page to improve its position in the search rankings and drive more relevant traffic. Its scope includes the content on that page, the page architecture, and the HTML source code.
Off-page Analysis refers to the process of analysing all the measures that are taken outside of the actual website to increase the ranking of a webpage on search engines. Off-page SEO involves factors such as guest blogging, internal link building, external link building, and local citation sites.
Technical SEO Analysis
Technical SEO includes all of the technical aspects of a website, such as making sure that the site loads quickly, has clean code, and has a mobile-friendly design. Also, crawlability, indexability, and accessibility, in order to determine whether it will perform well in search engines.
If you’re serious about growing your business, you need to get started analysing your site and perform the necessary changes. The results of SEO analysis can guide you to reach your targets.
If you like this article, you may want to read this article about 7 Responsibilities of an SEO Consultant- What You Should Know About.