If your company has been around for a while and it’s doing well, you are probably wondering why an SEO Consultant would recommend a website and other SEO services for your business. There is a good reason and it’s based on the fact that some businesses today are still using a phone to connect with their customers.
As technology becomes more advanced, consumers are starting to expect websites to be used to contact businesses and interact with them. With the advent of smartphones and tablets, consumers no longer have to be physically in front of a computer to use these devices.
But, what if you’re already contacting your customers using your social media accounts and not through phone calls? Do you still need a website? As suggested by a digital marketing agency, here are the top 3 reasons why a website is needed for your business:
#1 Establish Credibility and Brand Identity
Websites have become an integral part of business and marketing strategies, and rightly so. Websites give businesses a powerful platform for presenting themselves to potential clients and customers, which can have a positive impact on their reputation and brand.
Businesses often use their website as an opportunity to maintain their credibility, share their type of branding, message and gain followers, projects and successes, and even the story of their company on the About page.
#2 Showcase Your Portfolio
When you’re trying to attract customers to your business, there’s no better way to prove to them what you’re capable of than by showcasing your material or portfolio. In order to show off your products or services and gain the trust of your clients, you need to have a website.
Think of it like a gallery or museum exhibit that highlights your products and/or services and tells your story. You no longer have to go through the hassles of bringing thick volumes of papers to discuss your portfolio of designs and content. Through your website, it would be a few clicks away.
#3 Streamline Your Marketing
Online marketing is the way of the future. Traditional marketing is done by mail, direct mail, and newspaper advertising.
These methods are outdated and the least effective. Online marketing can help build your brand and increase your visibility. A web presence, with a professionally designed, mobile-optimized website, is critical for your success. With online marketing, you can reach a large audience and provide your clients with the information they need to make smart, informed decisions.
Moreover, the internet is the source of almost all marketing and advertising data. All that data can be used to pinpoint your marketing needs and strategies. This data includes search engine trends, click-through rates, demographics, and many more. Using this data, companies can optimize their efforts, improve their ROI, and save money.
“My business is booming, so why do I need a website?” Every entrepreneur asks this question. Well, the answer is simple. You need a website because it allows your business to reach your target audience, build brand recognition, establish credibility, and leverage your marketing efforts.
It’s also one of the easiest ways to increase sales. Just like ebooks, videos, and infographics, websites provide a lot of information that can help your audience to understand and relate to your products and services.
Now, are you ready to have one? Starting a website may feel like a lot of work to put together just like a blog post outline before you even begin writing. For some, it may even feel like another obstacle just sitting in the way of getting your goals. But with the help of an SEO Consultant, you will have your website running and your business is gaining a higher potential.
If you like this article, you may want to read this article about Why & How Your B2B Website Needs SEO Consultant Now More Than Ever.