Ways to Improve SEO of Your Existing Content


Don’t get this wrong! Publishing new content to your website has no alternative. SEO is a long-term game; and seeing your efforts come to fruition could take months, if not years. To that end, you must keep adding new content to your website at regular intervals.

However, the top SEO expert or SEO consultant also use certain quick-fix techniques to boost website traffic. These techniques, if employed the right way, can help improve the search ranking of your existing content within weeks. Here are some ideas.

Optimize page loading speed
By now you know that user experience is critical to good SEO.

Imagine someone clicking on your page but the page won’t load (or take forever to load). That’s bad user experience, right? And that is exactly why Google factors in the loading speed of a webpage when ranking it. As a digital marketing agency, the first thing we check in a website is its loading speed.

For that, we use tools like Google’s PageSpeed Insights. Once you identify slow speed issues, you can take a few steps to increase your page speed. For instance, if your content has images, consider reducing their size.

WordPress users can easily do that using the ShortPixel plugin. Another good idea would be to enable browser caching, using tools like W3 Total Cache.

Use internal linking to your advantage
Internal linking is when you link one page in your website to another relevant page in your site.

But how does that help boost your SEO? Let’s explain. Simply put, when a webpage has a lot of relevant internal links, Google boosts it PageRank. If you don’t know what PageRank is, it is a complex calculation, which helps Google identify high value pages by looking at the number of quality pages linked to it.

Because Google considers PageRank as an important ranking factor, internal linking would be a great way to boost your SEO, without having to add new content to your website.

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