Digital marketing is one of the most effective ways to grow your business in today’s world. It can be SEO, Content Marketing, Mobile Marketing, etc. One of the prime avenues to advertise is through YouTube. While you need the assistance of a digital marketing agency, SEO consultant or SEO specialist, gaining all the advantages of their experience, and getting access to services like SEO services and content creation that are tailor-made to fit your business goals, you also need to learn the basic whys, whats, and hows on YouTube advertising.
Why Market on YouTube?
YouTube advertising is based on a PPC campaign. Paying only if the visitor clicks the ad is cost-effective since the advertisers will not spend too much on PPC ads. Unlike print ads you see on billboards, this one won’t cost you any advertising space.
People tend to spend more time with their gadgets from computers to smartphones. This is true especially when they open YouTube; some are there to watch, listen to music, etc. So, the possibility for the visitors to pay attention to the ads becomes higher.
This platform ranks next to Google as the most used search engine. Just imagine how many videos are being watched daily by millions of viewers regardless of purpose – education, business, and entertainment. Each day, new users are expected, adding to the already long list of visitors. Hence, your advertisements will have a greater potential of reaching its customers.
YouTube enables you to narrow down your target audience. You can set it based on topics, keywords, category, placements, and other demographics such as location, gender, and age. Selecting the right people increases the chance for your ads to get viewed.
One of the helpful features of YouTube is that it allows you to monitor your video and ad performance. It has an Analytics tool that will help you know about the viewers and track their activities.
What are the basic YouTube Ad varieties?
- TrueView ads – are the ads that you can skip after 5 seconds. It shows before or during another video from a YouTube creator. If the viewer watches at least 30 seconds or clicks on a link or Call to Action, that’s when it is paid for by you.
- PreRoll ads – are the ads that play in 15, 20, or 30 seconds before a video, in the middle of a video that’s 10 minutes long or more. It is the most practical as the audience is still engaged and is willing to wait for their desired content. Advertisers pay per click for these ads.
- Bumper ads – are a 6-second, unskippable video ad that plays before a YouTube video. It is a brief ad campaign that would let you reach more customers and increase brand awareness.
How to Market on YouTube?
Create content that sells.
Select the type of ad you need.
These are the basic things you need to know before you jumpstart your marketing on Youtube. Seek help from a digital marketing agency to guide you along with other digital media and SEO projects.
If you like this article, you may want to read this article about Qualities to Look for When Hiring an SEO Consultant