As with everything in digital marketing agency, SEO is changing fast. Ideally, you should review your existing SEO strategy every few months. The beginning of the New Year, 2020 is a great time to revamp your SEO, and develop a new strategy based on what’s working or not working. So here are 3 tips for developing a killer SEO strategy for this year.

1. Create a topic list
Instead of creating a list of keywords, you should first create a list of topics you want to cover. Selecting keywords is important, but not until you have your topics ready. Your SEO consultant can help you choose appropriate topics for your blog or social medial posts.

2. Identify long-tail keywords
Now that you have your topics ready, look for long-tail keywords relevant to your topic. You can use keyword research tools like Google’s Keyword tool to identify the keywords receiving high search volumes every month. At this point, you can also seek assistance of your digital marketing agency. If your website is new or doesn’t already have enough traffic, it could be difficult to rank higher on Google with short-tail keywords. Instead, try to optimize your content with long tail keywords at the start.

3. Create pages for each topic
Given the competition in online space, it is difficult to get one page to rank for multiple keywords. Instead, you should create a separate pillar page for each topic. For instance, if you have a printing business, one of your topics could be digital printing. Now create a pillar page for digital printing. Under than page, you can create several posts on different sub topics, such as, what is digital printing, how it works, types of digital printing and how to choose the right digital printing services. That way, you can set your page up for the win on search rankings.

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If you are skeptical about the power of blogging in today’s multifaceted online marketing context, read the key findings from a recent study.

More than 50% of marketers still see blogging as one of the most effective online marketing tools. This compares to marketing emails (40%), SMB (40%) and videos (30%).

Socking, right? But for an SEO consultant, it is no surprise that blogging is still the online marketing giant that it has always been. In our previous article, we already shared how blogging helps in SEO. Here are some more facts.

1. Helps earn quality backlinks

One of the reasons why blogging is so important is because it gives you quality inbound links. Granted, it takes a lot of time and effort to create good quality blog posts that offer real value to the audience. But, if your posts truly offer value, you can expect other sites linking back to your posts. And it’s kind of redundant to say that high quality backlinks can help rank your website higher in Google search results.

2. Helps drive more visitors to your website

For the most part, blogging acts from behind to help improve your online presence. But it can also come in the forefront to help you win more visitors. Think of it this way. When someone reads an engaging, informative blog post that solves a real problem for them, wouldn’t they then want to know the website behind it? That’s exactly how good quality blog posts can directly drive traffic to your website.

3. Helps use long but relevant keywords

An acclaimed digital marketing agency would know the benefits of long-tail keywords. But you may have a problem using the long key phrases on your website content. You’ve no such issues while blogging. When writing blog posts, you can easily insert highly relevant, long-tail keywords to your content. And of course, that helps in SEO.

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It’s easy to fall for the popular opinion that blogging no longer works.

But ask any SEO consultant and they’ll probably tell you the opposite. Yes, it’s true that the internet sees more than 4 million new blog posts every day, but that doesn’t mean you should abandon this online marketing tool. No way!

In fact, the need for blogging is even more urgent and crucial today. The only thing is you’ve to do it the right way. If you are still not convinced, read on this article to know how blogging helps in SEO.

Helps create in-depth content

Blog posts are still the go-to resource for most people when they need in-depth, research-based and analytical content. With the popularity of YouTube videos, many people would prefer watching over reading. But when they need detailed information about something, they’d still prefer reading a blog. That’s because reading helps digest a complex subject matter with a lot of nuances more easily than watching does.

Helps build identity

To draw and hold the audience attention in a competitive market, your business needs to stand out. One great way to do that is building your brand identity. People should identify your brand from miles away. Your business should have its own voice. That’s where blogging comes. Blogging helps your business find its personal voice, which helps improve audience engagement. And you know how engagement can help with SEO.

Helps keep the visitor longer on your website

This is yet another advantage of having a regularly updated blog. As you add more articles to your blog, you can link them to each other. Your digital marketing agency can help you with this. This will not only increase the time spent on the website but also build credibility in the customers’ minds as they find all the relevant information comprehensively on your website. As customers like you more, Google does too!

Keeping up with the ever-changing Google algorithm is the bane of every webmaster’s life. The search giant made more than 3000 changes in 2018, up from 350-400 changes in 2009.

So how can you keep up with so many changes? What should you do when Google rolls out a new change? How can check your traffic and recover from any penalty? Questions like this are natural to come to your mind. So here is the part two of our Google algorithm survival guide.

1. Wait and watch

One common mistake webmasters make is they start making changes to their website as soon as a new Google update takes effect. Instead, wait and watch. See if the new change has lowered your search ranking. If not, then don’t just make changes to your site for fear of losing your position. Google’s algorithm is more complex than you think. You never know what factors are responsible for your good or bad ranking. One good idea is to outsource the SEO work to a reputable digital marketing agency or hire an SEO consultant to look at improving your Google ranking.

2. Conduct a technical SEO audit

If your website has been penalized by Google, the first thing to do is performing a technical audit on your website. The purpose of this type of SEO audit is the check for any technical issues, such as slow load time and coding errors. Sometimes simple things like adding https to your URL can improve your site’s ranking to a great extent.

3. Check your backlinks

One common reason for penalty is broken links or low quality backlinks. It is therefore a good idea to audit your website for backlinks. At this stage, you can also check quality and quantity of your competitor’s backlinks and try to outperform them. For this job, you may want to use some backlink comparison tools, such as the Ahrefs Domain Comparison.

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Google updates its search algorithm almost every day, sometimes even two or three times a day. Most of those updates are minor and don’t trigger any noticeable changes to your search ranking. But some updates are more serious and may influence your ranking in a big way. Your SEO consultant should help you stay on top of the algorithm changes, but here are some tips every website owner should follow.

1. Keep updated

As a business owner or website owner, you may not have the time to keep up with every single update. But make sure you don’t miss the important ones. Whenever Google releases an update, hundreds of bloggers start posting articles on the topic. Unfortunately, most of those articles are full of red herrings. The last thing you want is to get wrong or misleading information about an update. That’s exactly why you should get the information from a reliable source like Google’s Official Webmaster Blog. Another good idea would be to follow an SEO expert on Facebook or Twitter. That way, you can track important algorithm updates in a jiffy, without having waste your valuable time on online research.

2. Check if your website is penalized

There are a number of ways to identify a penalty, but you should first use the Google Webmaster tools. If you get a manual penalty, you should receive a message on your Webmaster account under “Search Traffic” > “Manual Actions”.

But sometimes the penalty could be a result of automatic algorithm changes by Google as opposed to a manual action. In such cases, you should check for any drop in your website traffic, using Google Analytics. Make sure you check your organic traffic, not your general traffic that also includes traffic from PPC and social media.

3. Seek professional help

If you notice any significant drop in your traffic, you should hire an experienced SEO consultant or an acclaimed digital marketing agency that has years of experience fixing Google penalties.