Blog | Dynamic Marketing

Jul 20 2020

3 Tips for Choosing a Topic for SEO-focused Content

Let’s face it. SEO techniques that used to work a few years ago, do not work any longer. However, SEO still works. It is still the main source of organic traffic. So, what has changed? Essentially, SEO now has to take into consideration the user intent more than ever before.

Now an SEO expert or SEO consultant are using smarter techniques than simply stuffing a high-volume keyword into the average content. The process of improving SEO starts with choosing the right keywords and topic for content creation. Whether you do your own SEO or hire a digital marketing agency for the job, consider using the below strategies for finding the right topic.

1. Identify search volume
First things first, you need to choose a high-volume keyword or key phrase. You can easily do that by using a keyword research tool, such as SECockpit, Moz Keyword Explorer, Google Keyword Planner, Jaaxy, and Ahrefs Keywords Explorer. Just type a relevant keyword into your chosen keyword explorer and you’ll find hundreds of ideas within seconds. Now your job is to sort those keywords in terms of monthly search volume. Most of the keyword research tools come with a filter to a set minimum monthly search volume. For instance, you can search for keywords with a minimum search volume of 500. However, just choosing any high-volume keyword isn’t enough. You should also consider the competition level of that keyword.

2. Consider keyword difficulty
Most keyword explorer tools give you an estimate of the difficulty level for ranking a particular keyword. In other words, the keyword difficulty filter allows you distinguish high-competition keywords from the low-competition ones. At this stage, try to find a keyword that has high or decent search volumes but low competition.

3. Look for relevance
Finally, narrow down your search based on how relevant the topic is for your audience. You want to choose a topic that relates directly with the problem you are solving. That way, you’ll have a high chance of turning the website traffic into revenues.

Jun 22 2020

Understanding Keyword Intent for SEO (Part Two)

When you create content for SEO purpose, you use keywords or key phrases. But did you know that those words or phrases can tell you a lot about the user’s search intent? In fact, Google ranks content on its search results based on keyword intent or search intent. That is exactly why an SEO expert or SEO consultant should consider the search intent of a keyword when creating content around it.

Simply put, keyword intent helps you understand why someone has conducted an online search, what type of content they are looking for, etc. Keyword intent could be 1) informational, 2) commercial, 3) transactional, and 4) navigational, among others. We already touched upon the first two types of keyword intent. So let’s take a close look at the next two types.

Transactional intent
Transactional intent sits between commercial intent and informational intent. Keywords with a transactional intent could make you a little confused about the real intention of the searcher. It could be buying a product. But it could also be reading reviews before buying a product. For instance, let’s say the key phrase is “Women’s formal trouser.” Now the person conducting an online search for that keyword could be looking to buy a formal trouser. But some users can use that search term to make an informed buying decision. For the second type of searchers, you can create review articles or “Top-10-style” articles.

Navigational intent
Keywords with a navigational intent usually contain the name of a brand or company. The searcher knows exactly what website they want to visit. For instance, if someone types “Facebook login”, they are looking for the Facebook login page and nothing else. So your digital marketing agency probably won’t waste time and effort trying to rank higher on those keywords. One way to know the intent of a keyword is by doing a Google search for that keyword. The search results will give a fair idea of what type content the search giant is ranking on the first page of its search results.

May 15 2020

Understanding Keyword Intent for SEO (Part One)

Here’s one common problem online marketers face. Their content is great. They have optimized the content for relevant keywords. But still, their website won’t rank higher on search results.

If you are experiencing the same problem, you probably did not consider the keyword intent before content creation. Creating tons of SEO-friendly content without understanding the keyword intent sets you up for failure. So what is keyword intent? Why should you care? You can ask your SEO consultant or and SEO expert to read this article for clarity.

What is keyword intent?
Keyword intent, AKA search intent, is the intent of an online search. Not all users search the internet with the same purpose. Some people want to buy a product. Others may want to be informed about a certain topic. Some may simply look for a good deal from a certain brand. Interestingly, your keyword gives you a hint on the intent of a search. If you can take that into consideration when creating content for your audience, it would definitely help you improve your search ranking. Now let’s take a look at two of the most common types of keyword intent.

Informational intent
If the searcher is looking for information, they’ll type an informational keyword. Some examples of informational key-phrase could be 1) what is cryptocurrency? 2) How to play cricket? 3) Tips to find a digital marketing agency, etc. Notice that these keywords are asking for information on a certain topic. So if your keyword has an informational intent, you should probably create blog-articles, reviews or guide articles around that keyword.

Commercial intent
The search intent of certain keywords could be highly commercial. For instance, if someone searches for the key phrase, “buy cricket bats online,” it is evident that the person has already made his mind to purchase a cricket bat. So the top search results for that keyword would be product pages rather than informational articles.

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Mar 26 2020

Ways to Become a Good SEO Consultant?

Search engine optimization is one of the most interesting fields at this time. It comes with lots of growth, and the best part about it is that learning it is not that complicated. With that in mind, there are a lot of people that want to become an SEO Consultant, so it’s important to know the type of work that you need to do for something like this and what you can expect.

What skills should you have?
Normally a good consultant needs to know how to find low competition, high volume keywords. He should also know the emerging Google Algorithm changes and SEO trends. An SEO Consultant will also know how to build links and promote links, he should be proficient in visual content and he should also have medium to great copywriting skills.

Understand how search engines work
You can’t be a great SEO expert unless you know how search engines work. Documenting yourself and researching a lot about the topic will make it easier to figure out how search engines work and that will make a huge difference in the end for the most part.

Learn the main ranking factors
In the world of digital marketing, you will notice that ranking factors matter a lot. There are 3 key ranking factors to consider here. Relevance, authority and utility are all crucial. The content you create needs to show authority, it needs to be relevant and it should be useful to people. Once you create that type of content, you will rank higher and results will be a lot better.

Master multiple SEO practices
Every SEO Consultant needs to know a lot about keyword research. You should also know a lot about on-page SEO, link building too. And yes, technical SEO is just as important, so you should study these things too. Learning a lot about this can be very helpful, and it will make things better and easier for you in the long run.

Experiment with your own website
Each consultant knows that you need to experiment and try out a lot of things until everything works the way you want. Yes, it’s not going to be simple or easy, but it will work out the way you want with a bit of trial and error. And that’s what you want to pursue here.

Other things to consider
You should also try to pick a niche, such as keyword research, technical SEO, off page or on page SEO for example. Or you can focus on a single industry. The idea is to know how to get into this type of stuff and what approach works for you. At the end of the day, as a consultant you should always continue learning. Going to SEO meetups, following any SEO Consultant on Twitter, reading SEO blogs, watching videos or listening to podcasts will help a lot. You should be open to learning more about SEO and there will certainly be great opportunities that can arise here.

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Mar 20 2020

Why hire a SEO expert?

Ranking high in search engines is very important and it has the potential to really help your business grow. But the reality is that not everyone has the right SEO knowledge to do that. Which is why it makes a lot of sense to hire an SEO expert. With the right approach and true focus on results you will be able to rank high, generate more traffic and bring in customers. That’s why it makes sense why it can help in a situation like this. Here are some of the reasons why working with an expert can help you a lot.

Focusing on your business
You will be able to focus more on your business. The expert will handle any SEO tasks so you can finally make your business grow and expand the way you want. It will help immensely and bring you the support and value that you need. It also helps if you don’t have any SEO knowledge. Instead of trying to spend a lot of time learning SEO yourself, you will work with a professional and that will help a lot.

You’ll have someone monitoring the SEO campaigns and adjusting them
When you initiate an online marketing, it’s important to work with a good SEO consultant. He will be able to track any problems and eliminate them as quickly as possible. It helps more than you imagine, and the results can be second to none in the end thanks to that.

There’s not a lot of website traffic
Obviously one of the main reasons why is because you need traffic to your website. If there’s no traffic or not enough, then it makes sense to work with an expert to help you with that. It will help more than you imagine, and the results can be worth it in the long run every time.

Your website is not working that well or the bounce rate is high
Even if you have some traffic, you might notice that people are leaving your website rather quickly. This obviously brings in lots of questions, but the main one is why the bounce rate is high. An SEO expert can help you figure that out. Not only that, but the SEO expert can solve the problem for you too, which is always a plus.

Save money
You can save a lot of time and money. Not only that, but you also save money on SEO tools and resources. An SEO expert will handle those costs on his own and most of the time he gets a better deal. So yes, it will be very helpful.

One thing is certain, hiring an SEO expert can help a lot and it can bring in some amazing benefits every time. If you’re looking to bring in more exposure to your business and take it to the next level, this is the right way to do it. You will appreciate the results and the experience itself can be great every time. Just check it out for yourself and hire the best that you can afford. This simple investment will help your business grow and expand really fast!

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