If you are skeptical about the power of blogging in today’s multifaceted online marketing context, read the key findings from a recent study.

More than 50% of marketers still see blogging as one of the most effective online marketing tools. This compares to marketing emails (40%), SMB (40%) and videos (30%).

Socking, right? But for most SEO experts, it is no surprise that blogging is still the online marketing giant that it has always been. In our previous article, we already shared how blogging helps in SEO. Here are some more facts.

1. Helps earn quality backlinks

One of the reasons why blogging is so important is because it gives you quality inbound links. Granted, it takes a lot of time and effort to create good quality blog posts that offer real value to the audience. But, if your posts truly offer value, you can expect other sites linking back to your posts. And it’s kind of redundant to say that high quality backlinks can help rank your website higher in Google search results.

2. Helps drive more visitors to your website

For the most part, blogging acts from behind to help improve your online presence. But it can also come in the forefront to help you win more visitors. Think of it this way. When someone reads an engaging, informative blog post that solves a real problem for them, wouldn’t they then want to know the website behind it? That’s exactly how good quality blog posts can directly drive traffic to your website.

3. Helps use long but relevant keywords

An acclaimed digital marketing agency would know the benefits of long-tail keywords. But you may have a problem using the long key phrases on your website content. You’ve no such issues while blogging. When writing blog posts, you can easily insert highly relevant, long-tail keywords to your content. And of course, that helps in SEO.  

It’s easy to fall for the popular opinion that blogging no longer works.

But ask any SEO consultant and they’ll probably tell you the opposite. Yes, it’s true that the internet sees more than 4 million new blog posts every day, but that doesn’t mean you should abandon this online marketing tool. No way!

In fact, the need for blogging is even more urgent and crucial today. The only thing is you’ve to do it the right way. If you are still not convinced, read on this article to know how blogging helps in SEO.

Helps create in-depth content

Blog posts are still the go-to resource for most people when they need in-depth, research-based and analytical content. With the popularity of YouTube videos, many people would prefer watching over reading. But when they need detailed information about something, they’d still prefer reading a blog. That’s because reading helps digest a complex subject matter with a lot of nuances more easily than watching does. 

Helps build identity

To draw and hold the audience attention in a competitive market, your business needs to stand out. One great way to do that is building your brand identity. People should identify your brand from miles away. Your business should have its own voice. That’s where blogging comes. Blogging helps your business find its personal voice, which helps improve audience engagement. And you know how engagement can help with SEO.

Helps keep the visitor longer on your website

This is yet another advantage of having a regularly updated blog. As you add more articles to your blog, you can link them to each other. Your digital marketing agency can help you with this. This will not only increase the time spent on the website but also build credibility in the customers’ minds as they find all the relevant information comprehensively on your website. As customers like you more, Google does too!

Keeping up with the ever-changing Google algorithm is the bane of every webmaster’s life. The search giant made more than 3000 changes in 2018, up from 350-400 changes in 2009.

So how can you keep up with so many changes? What should you do when Google rolls out a new change? How can check your traffic and recover from any penalty? Questions like this are natural to come to your mind. So here is the part two of our Google algorithm survival guide.

1. Wait and watch

One common mistake webmasters make is they start making changes to their website as soon as a new Google update takes effect. Instead, wait and watch. See if the new change has lowered your search ranking. If not, then don’t just make changes to your site for fear of losing your position. Google’s algorithm is more complex than you think. You never know what factors are responsible for your good or bad ranking. One good idea is to outsource the SEO work to a reputable digital marketing agency or hire an SEO Expert to look at improving your Google ranking.

2. Conduct a technical SEO audit

If your website has been penalized by Google, the first thing to do is performing a technical audit on your website. The purpose of this type of SEO audit is the check for any technical issues, such as slow load time and coding errors. Sometimes simple things like adding https to your URL can improve your site’s ranking to a great extent.

3. Check your backlinks

One common reason for penalty is broken links or low quality backlinks. It is therefore a good idea to audit your website for backlinks. At this stage, you can also check quality and quantity of your competitor’s backlinks and try to outperform them. For this job, you may want to use some backlink comparison tools, such as the Ahrefs Domain Comparison.

If you want to skyrocket your conversion rate, don’t just use the same landing page for all your marketing campaigns. According to a recent HubSpot survey, companies that use 40 or more landing pages see 120% increased conversion rates than those using less than 5.

As you can image, some of these landing pages could be long-form sales pages. If you are not sure when to use long sales pages, your digital marketing agency can help. They can even help you create an awesome sales page, thanks to their team of designers, copywriters and SEO consultants. Here are 3 more situations where you should use a long sales page.

1. When you’re offering a high-priced product

Price objection is one of the biggest obstacles to high conversion. Just because you deserve a (or think you deserve) a pretty penny for your product or service doesn’t mean your prospects are convinced about it. When your price is too high, you need to justify the cost to your customers. Maybe they cannot fathom why they should buy something for $2000 when a seemingly similar product is available for $200. This is where your sales page should explain them what more they’d do get for that extra price.

2. When your product have advanced/complicated features

When you sell a table fan, you probably don’t need to explain how it works. But when selling a productivity app, you might require explaining all the features to your prospects. A sales page is a great tool to convince your prospects about the benefits of having those features. Your copywriter should be able to explain your prospects how those extra features would make life easier for them.  

3. When buying involves long-term commitment

When it comes to a one-time purchase, your customers make decision once. That’s far easier than buying a subscription service where they need to commit monthly payments for a long term. No wonder the latter often needs more convincing. That’s exactly why you should use a long sales page when selling your subscription services.