Dynamic Marketing

Why You should Avoid Cheap SEO Services

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If you are tempted to hire cheap SEO services, you are not alone! Hundreds of SMBs in Singapore are penny-wise and pound-foolish. If that sounds rude to you, then I’m sorry, but that’s the reality today.

First, let’s understand what cheap SEO is. Well, it depends on your budget and financial capabilities. For instance, if your company is earning millions of dollars, then $10,000 for an SEO consultant may seem quite cheap for you. However, even $1000 per month for SEO would seem whopping, when you have a shoe-string budget.

While the term ‘cheap’ means different things to different people, there is one universal truth. Quality SEO does not come cheap. Here are some major reasons why you should avoid hiring cheap SEO services.

Cheap SEO could be counterproductive in the long run

White hat SEO takes a little time, but the results you get would be lasting. On the contrary, cheap SEO may get you quick results, but at the cost of your brand reputation. Be wary of digital marketing companies that give you assurance of quick results at surprisingly low price. Chances are that they are using black hat SEO techniques – which in the long run may end up getting your company blacklisted by Google. Once your website gets blacklisted, you’ll lose your existing customers, and it would take a lot of time and money to recover from the penalty. You may need to hire another more experienced SEO consultant. Even then, there is no surety of a complete recovery.

Cheap SEO does not add value

Cheap SEO lacks originality, customization, and innovation. This type of SEO services does not add value to your marketing campaigns. They offer one-size-fits-all solutions and never take the time and effort to tailor their services to fit your target customers. Often, a cheap SEO company would be terrible in commutation, because they are always busy trapping new customers. They care less about existing customers and more about potential customers. They spend more on front-end sales, and less on improving service quality.

Lack of money holds them back from taking the necessary steps

A cheap SEO company, even with the best of intentions, cannot deliver great results – because they do not have the money to spend on quality content and back links. They can only use some time-consuming SEO techniques, such as, keyword research, webpage optimization, and very limited technical optimization.

Without enough budget, you cannot create quality content, spend time on quality link building – neither can you afford to place your links on high ranked sites. As a result, you may not see enough improvement in your page ranking for a long time. Or, they will take the wrong route for quick results – which would eventually get your website penalized.

Experience matters

It is always a good idea to get SEO done by a team of experts. If you hire a digital marketing company for cheap SEO, do not even expect quality services from experienced professionals. They will hire entry-level staff to compensate for the discount they offer. Eventually, the services would not help in the long run.
The bottom line here is; do not choose an SEO company only on the basis of cost. Do a thorough background check before hiring.

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    5 Myths about Link Building Debunked

    SEO services by Digital Marketing agency singapore

    Link building has been an important part of SEO services for long. Quality links help improve a website’s search ranking, even today. However, there are misconceptions about the ways to use link building as a SEO strategy. Here are 5 common myths about link building.

    1. Quantity is as important as quality

    No, it is not. Quality is more important than quantity. Google is not less concerned about the number of links you have, and more about the quality of your links. This means you need to make sure that you are links are coming from authoritative and relevant sources.

    2. All links have to be built manually

    On the contrary, it is better to let links come naturally. If you want to create a lot of inbound links, seek professional help from an SEO consultant to develop effective and high-quality content. Look for SEO services that focus on link earning rather than link building.

    3. Link building may lead to blacklisting of your website

    Yes, Google sometimes penalizes sites that engage in building spammy links, but that is an extreme step that the search giant takes. However, there is nothing to worry, if you are trying earn quality links, but still have some spammy links. Unless your link building gets terribly manipulative, you are unlikely to receive a penalty and Google will only ignore the bad links.

    4. Outbound links are bad for rankings

    Sites featuring outbound links to irrelevant websites could be penalized. However, search engines actually prioritize blogs and websites that feature outbound links that are beneficial to users. It benefits both your digital marketing campaign and your search engine rankings.

    5. Links are permanent

    Be wary of an SEO consultant telling you that a link they added is permanent. The truth is that link building should never end because site owners often remove them, or websites themselves get shut down.

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      3 Reasons SEO Matters for Your Small Business

      SEO agency Singapore

      SEO plays an important role in digital marketing. Today, around 90% of people look for products, goods and services on search engines. Here are three reasons why it is important for your startup or small business.

      1. SEO services are cost-effective

      Rather than paying huge amounts of money for various other digital marketing forms you should hire an SEO consultant. SEO services provide a much better ROI than PPC advertising or email marketing. SEO works over a period of time and does not require full time management. Therefore, SEO services don’t cost as much as PPC advertising does. They can be customized to requirement, budget, and priorities.

      2. SEO helps drive more mobile traffic

      With each day, mobile traffic is overtaking traffic on desktops. Recently, Singapore ranked #1 in the world in Smartphone penetration. This is all the more reason for a small business to start using SEO that helps target the mobile generation. And this is true for both brick and mortar and e-commerce companies. For best results, you should hire a digital marketing firm that offers comprehensive SEO services.

      3. SEO helps update your online marketing strategy regularly

      If you have not partnered with an efficient SEO consultant firm yet, you are losing out on your online traffic. Google’s SEO algorithm receives regular updates. According to experts, it receives an update every three months. Your SEO agency will keep a tab on all such updates, and develop your strategy accordingly.

      Promoting your business on social media sites, such as, Facebook and Twitter, is also important. An experienced SEO consultant would know how to do that for your business.

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        Top 5 Questions to Ask before Hiring an SEO Firm

         

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        If your website does not show up in the first page of organic search results, your potential customers may not even know you exist. One of the most effective ways to boost your website’s online presence is by hiring a reliable SEO service. But how would you choose an SEO firm.

        Here are some important questions to ask your prospective SEO consultant.

        1. Do you offer complete digital marketing services?
        Your SEO consultant should offer content marketing, email marketing, PPC marketing along with SEO services. This will let you have one point of contact for all services and help save costs.

        2. What is your client portfolio?
        If your SEO consultant doesn’t have a client portfolio on their website, ask for it. It is necessary to hire an agency that has worked with a business like yours. It is equally important to ask for testimonials.

        3. Do you indulge in link building practices?
        Be aware of SEO firms that spend money for buying links, rather than trying to build quality links naturally. Ask your prospective SEO consultant if they create high-quality content that automatically attracts incoming links.

        4. Do you help improve local search rankings?
        Ask them if they can help your business get at the top of local search results. This is to make sure that when somebody close to your business searches for keywords related to your business, they will find your website among the top search results.

        5. What parameters do you use to measure the success of an SEO campaign?
        Ask whether your consultant has enough experience with Google Analytics. This will help improve your site’s search engine ranking. Ask them if they can track the source of traffic and share important details with you.

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          Top 5 Questions to Ask before Hiring an SEO Firm

          how-to-hire-SEO-consulting-firm

          If your website does not show up in the first page of organic search results, your potential customers may not even know you exist. One of the most effective ways to boost your website’s online presence is by hiring a reliable SEO service. But how would you choose an SEO firm. Here are some important questions to ask your prospective SEO consultant.

          1. Do you offer complete digital marketing services?

          Your SEO consultant should offer content marketing, email marketing, PPC marketing along with SEO services. This will let you have one point of contact for all services and help save costs.

          2. What is your client portfolio?

          If your SEO consultant doesn’t have a client portfolio on their website, ask for it. It is necessary to hire an agency that has worked with a business like yours. It is equally important to ask for testimonials.

          3. Do you indulge in link building practices?

          Be aware of SEO firms that spend money for buying links, rather than trying to build quality links naturally. Ask your prospective SEO consultant if they create high-quality content that automatically attracts incoming links.

          4. Do you help improve local search rankings?

          Ask them if they can help your business get at the top of local search results. This is to make sure that when somebody close to your business searches for keywords related to your business, they will find your website among the top search results.

          5. What parameters do you use to measure the success of an SEO campaign?

          Ask whether your consultant has enough experience with Google Analytics. This will help improve your site’s search engine ranking. Ask them if they can track the source of traffic and share important details with you.

          Want to get more online visibility, traffic and leads for your business?

          Contact Us

            Your Name (required)

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            Your Phone Number (required)

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            What service are you interested in?