It’s easy to fall for the popular opinion that blogging no longer works.

But ask any SEO consultant and they’ll probably tell you the opposite. Yes, it’s true that the internet sees more than 4 million new blog posts every day, but that doesn’t mean you should abandon this online marketing tool. No way!

In fact, the need for blogging is even more urgent and crucial today. The only thing is you’ve to do it the right way. If you are still not convinced, read on this article to know how blogging helps in SEO.

Helps create in-depth content

Blog posts are still the go-to resource for most people when they need in-depth, research-based and analytical content. With the popularity of YouTube videos, many people would prefer watching over reading. But when they need detailed information about something, they’d still prefer reading a blog. That’s because reading helps digest a complex subject matter with a lot of nuances more easily than watching does.

Helps build identity

To draw and hold the audience attention in a competitive market, your business needs to stand out. One great way to do that is building your brand identity. People should identify your brand from miles away. Your business should have its own voice. That’s where blogging comes. Blogging helps your business find its personal voice, which helps improve audience engagement. And you know how engagement can help with SEO.

Helps keep the visitor longer on your website

This is yet another advantage of having a regularly updated blog. As you add more articles to your blog, you can link them to each other. Your digital marketing agency can help you with this. This will not only increase the time spent on the website but also build credibility in the customers’ minds as they find all the relevant information comprehensively on your website. As customers like you more, Google does too!

Keeping up with the ever-changing Google algorithm is the bane of every webmaster’s life. The search giant made more than 3000 changes in 2018, up from 350-400 changes in 2009.

So how can you keep up with so many changes? What should you do when Google rolls out a new change? How can check your traffic and recover from any penalty? Questions like this are natural to come to your mind. So here is the part two of our Google algorithm survival guide.

1. Wait and watch

One common mistake webmasters make is they start making changes to their website as soon as a new Google update takes effect. Instead, wait and watch. See if the new change has lowered your search ranking. If not, then don’t just make changes to your site for fear of losing your position. Google’s algorithm is more complex than you think. You never know what factors are responsible for your good or bad ranking. One good idea is to outsource the SEO work to a reputable digital marketing agency or hire an SEO consultant to look at improving your Google ranking.

2. Conduct a technical SEO audit

If your website has been penalized by Google, the first thing to do is performing a technical audit on your website. The purpose of this type of SEO audit is the check for any technical issues, such as slow load time and coding errors. Sometimes simple things like adding https to your URL can improve your site’s ranking to a great extent.

3. Check your backlinks

One common reason for penalty is broken links or low quality backlinks. It is therefore a good idea to audit your website for backlinks. At this stage, you can also check quality and quantity of your competitor’s backlinks and try to outperform them. For this job, you may want to use some backlink comparison tools, such as the Ahrefs Domain Comparison.

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Google updates its search algorithm almost every day, sometimes even two or three times a day. Most of those updates are minor and don’t trigger any noticeable changes to your search ranking. But some updates are more serious and may influence your ranking in a big way. Your SEO consultant should help you stay on top of the algorithm changes, but here are some tips every website owner should follow.

1. Keep updated

As a business owner or website owner, you may not have the time to keep up with every single update. But make sure you don’t miss the important ones. Whenever Google releases an update, hundreds of bloggers start posting articles on the topic. Unfortunately, most of those articles are full of red herrings. The last thing you want is to get wrong or misleading information about an update. That’s exactly why you should get the information from a reliable source like Google’s Official Webmaster Blog. Another good idea would be to follow an SEO expert on Facebook or Twitter. That way, you can track important algorithm updates in a jiffy, without having waste your valuable time on online research.

2. Check if your website is penalized

There are a number of ways to identify a penalty, but you should first use the Google Webmaster tools. If you get a manual penalty, you should receive a message on your Webmaster account under “Search Traffic” > “Manual Actions”.

But sometimes the penalty could be a result of automatic algorithm changes by Google as opposed to a manual action. In such cases, you should check for any drop in your website traffic, using Google Analytics. Make sure you check your organic traffic, not your general traffic that also includes traffic from PPC and social media.

3. Seek professional help

If you notice any significant drop in your traffic, you should hire an experienced SEO consultant or an acclaimed digital marketing agency that has years of experience fixing Google penalties.

If you want to skyrocket your conversion rate, don’t just use the same landing page for all your marketing campaigns. According to a recent HubSpot survey, companies that use 40 or more landing pages see 120% increased conversion rates than those using less than 5.

As you can image, some of these landing pages could be long-form sales pages. If you are not sure when to use long sales pages, your digital marketing agency can help. They can even help you create an awesome sales page, thanks to their team of designers, copywriters and a SEO consultant. Here are 3 more situations where you should use a long sales page.

1. When you’re offering a high-priced product

Price objection is one of the biggest obstacles to high conversion. Just because you deserve a (or think you deserve) a pretty penny for your product or service doesn’t mean your prospects are convinced about it. When your price is too high, you need to justify the cost to your customers. Maybe they cannot fathom why they should buy something for $2000 when a seemingly similar product is available for $200. This is where your sales page should explain them what more they’d do get for that extra price.

2. When your product have advanced/complicated features

When you sell a table fan, you probably don’t need to explain how it works. But when selling a productivity app, you might require explaining all the features to your prospects. A sales page is a great tool to convince your prospects about the benefits of having those features. Your copywriter should be able to explain your prospects how those extra features would make life easier for them.

3. When buying involves long-term commitment

When it comes to a one-time purchase, your customers make decision once. That’s far easier than buying a subscription service where they need to commit monthly payments for a long term. No wonder the latter often needs more convincing. That’s exactly why you should use a long sales page when selling your subscription services.

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If you have a steady flow of traffic but not enough conversions, you probably need to improve your post-click landing pages. As the term suggests, a post-click landing page is where your prospects land after they click on your ad or promotional link.

While most landing pages are made short and to the point, sometimes you may need to use a long-form sales page as your landing page. Your digital marketing agency can help you decide whether you actually need a long sales page, but it is always a good idea to know your own stuff rather than depending totally on your marketer or SEO consultant. Here are 2 situations where you should use a long-form sales page.

1. When prospects are not aware of your brand or product

Imagine buying a headset from an online store! If you’re like most people, you’ll simply visit a trusted online store, search for headsets from your favorite brands, read a few online reviews – and that’s it. You’ll complete the purchase within minutes. No sales pitch required.

But if what you were to buy an A/B testing software? It’ll probably take you more research and time in decision-making. That’s because you’re not aware of the product. In situations like this, a long, persuasive sales pitch can go a long way to push your customers through their doubts and indecisions.

2. Your prospects don’t know what value your product brings to the table

It’s no secret that customers want value for money. But it’s one thing to purchase a $1000 watch; it’s another to buy a $1000 online course. Did you see the difference?  You know what value a watch offers, but you probably have no idea how a premium course can benefit you. So selling an online course might require more persuasion than selling a watch would require. This is a perfect example of when you should use a long sales page for clarifying the value of your product.