Dynamic Marketing

3 Ways to Generate Leads for Your Business

SEO Services Singapore
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No matter how good your products or services, they don’t get you real results until people know about your business. Lead generation is a great way to make your business visible to the right prospects.

There are several lead generation strategies and different business need to use a combination of different tactics to successfully generate sales leads. What works for your friend’s business might not work for you. That’s why it’s always a good idea to hire an SEO expert or online marketing consultant for the job. If you are looking for some effective ways to generate leads, here are some ideas.

1. Blogging

What problem does your business solve? You can create a blog post and write how to solve that problem. Your blog posts don’t necessarily need to promote your products or services. In fact, it is always a good idea to offer value to your readers before you start pushing your products to them. So write generic blog posts, offering tips and advice to your target audience. Once you win their trust, you can ask them to submit their name and contact details.

2. Email marketing

Once you’ve collected emails from your blog or website visitors, now you can start an email marketing campaign. The idea is to send them valuable content via email, without asking anything in return. Do this for some time; and your readers will start recognizing your business as a value provider. Later, you can subtly promote your products to them. This will lower their guard and finally they may start buying from you.

3. Landing page optimization

Every page of your website plays a major role in improving your web ranking. But if you don’t have enough time and budget to optimize every page at the moment, start with your landing page. You can hire an SEO expert for the job. Make sure your landing page has an effective CTA button for lead generation.

2 More Budget-Friendly Ways to Boost Your Website Traffic



Just because you’re short on budget doesn’t mean your digital marketing should suffer. It is actually possible to increase traffic to your website, on a budget. We posted a blog around this topic earlier, and we highly recommend you to read that before continuing with this one.

Once you’re done with the first part of this article, now you can read this part for two more ideas. Without further ado, let’s drive right in.

1. Use podcasting

Podcasting is all the rage these days. Anyone can create a podcast and start interviewing successful people in their niche. But it’s one thing to have a podcast; it’s another to actually use it to drive more traffic to your website. Your SEO consultant can help you leverage podcasting. The idea is really simple. Typically, it works in three steps – 1) Create your own podcast, 2) Interview a popular guest every week, 3) Ask your guest to share the episode with their audience.

Can you see how it works? When an influencer (in your niche) will share your podcast with their followers, some of them will notice your brand and visit your website.

2. Co-publish content with popular site owners

Again, the idea here is to leverage the popularity of an established brand. You first need to find out some popular websites/blogs in your niche. Once you have a list of popular sites, now your job is to contact the website owners via email or phone and ask them to allow you to co-publish a post onto their site. If your content is good, some of them may accept your proposal. That’s because they don’t have time to create good content. If you do it for them, they’ll happily allow you to co-publish. On the other hand, co-publishing content with them will help you drive a fraction of their followers/readers to your website.



2 Budget-Friendly Ways to Boost Your Website Traffic

You’ve a great product or service; and you proudly launched your new website – but nobody seems to care. What’s going on!

Probably, your online marketing strategy is outdated (it’s failing you.) Maybe your strategy is no different than that of others. Or maybe your strategy is fine, but your execution isn’t flawless.

The good news is that there are ways to revamp your marketing, without having to spend a lot of time and money. Read on to learn some budget-friendly tips to boost your website traffic.

1. Commenting on popular blogs

Your SEO expert can help you with this, but the idea is to find popular blog posts in your niche and comment on them. You can (In fact, you should) even comment on your competitor’s popular blog posts. How is that going to help? Simple! When you post a comment on any popular blog, chances are some of the readers will read your comment. If they like it, they may even visit your website. But for this strategy to work, you need to make sure your comments are offering real value to people.

2. Leverage affiliate marketing

Did you know about affiliate marketing? Perhaps yes! But did you use this to drive more traffic to your website? Perhaps no! As a website owner, you can create an affiliate marketing program and have other marketers promote your products or services. How does it work? You simply pay them a fraction of your profit every time they drive traffic to your website and people actually buy from you. It’s a win-win for both. The big question, however, is why any affiliate marketer would choose to promote your products when they’ve so many other options. There are mainly two reasons – 1) There’s too much competition for a big brand’s affiliate marketing, and 2) You may be new but they can still make money from your website.

3 More Dental Marketing Tips and Ideas

If you are a dentist practicing in Singapore, you’ll probably need more than 20 patient visits per month to scale your business. But conventional marketing techniques don’t work very well any longer. Since most of your customers are going online, you should use digital marketing to get their attention. We have shared some tips earlier, but here are some more ways to market your dental clinic.

1. Make your website mobile-friendly

Recent studies confirm that mobile searches are fast catching up with desktop searches. In fact, a recent Google report said that around 77 percent of people use their mobile phone to search for healthcare related services. If your website isn’t mobile friendly, most your potential clients won’t even know you exist. Also, make sure your website has a fast loading time.

2. Create and share video content

More and more people are watching YouTube videos these days. Video content is easy to digest and helps demonstrate a process more easily. You must use this marketing tool to improve your online presence. Consider launching a YouTube channel aimed at providing valuable content to your patients. For instance, you can create videos on dental care and home treatment procedures. In your website, you can upload video testimonials of your happy patients.

3. Invest in SEO

Search engine optimization is critical to success of your digital marketing endeavor. Compared to PPC or paid advertising, SEO is cost effective. And the results it delivers are often sustainable. While SEO takes a little longer to rank your website higher in search results, the payback is worth the wait. For best results, consider hiring an acclaimed SEO consultant Singapore who knows the ins and outs of link building, content marketing, video marketing, and social media marketing.  

Another good idea would be to offer loyalty discounts. Let your loyal customers know that you care for them. That way, you can increase your repeat business.

How to Promote Your Dental Clinic

Before you start promoting your dental clinic, find out how people in your zip code usually search a dentist. And we probably know the answer. There are some exceptions, but in Singapore most people will go online to find a reputable dentist in their locality.

That means most of your marketing efforts should focus on online promotions. There are many ways to do online marketing. If you have a website, for instance, you should hire an SEO expert to make it appear on the first page of Google search results. Here are some more useful tips on how to strengthen the online presence of your dental clinic.

1. Claim your Google My Business page

Anyone can list and optimize their local business on Google for free, but very few companies use the opportunity. Once you create and optimize your Google My Business page, now anyone searching for a dentist in your area should find you in the Google map. This feature alone can also help improve your search ranking. All you need is to claim you Google My Business Page and fill out a simple form, providing details about your clinic, such as, name, address, phone number, and hours of operation. If you want, you can get this done by your SEO expert.

2. Start a blog

You may wonder how starting a blog would help get more patients. But here’s the thing. Blogging helps establish your online brand through content marketing. Once Google sees you as an expert in the niche, your search ranking improves. That means more people will find your website when they’ll look for a dental clinic in Singapore.

3. Use the right keywords

When people search online for a dentist, what do they exactly type? If you know the answer and use the exact words in your website and blog, it will help your search engine optimization. There are ways to do keyword research, so you can optimize your website for the right keywords. Your SEO consultant can help you in this.