Blog | Dynamic Marketing

Mar 06 2020

What should an SEO expert know?

Hiring the best SEO expert can be very challenging and sometimes rather tricky. There will always be moments when you try to figure out a good way to hire an amazing professional. But most of the time it’s just a matter of perspective and offering customers the best experience. With that in mind, here are some of the things that any SEO expert should know.

On-site SEO, off-site SEO and technical SEO
Granted, you can also find an SEO consultant specialized in a certain field, but more often than not you want to go with a vetted professional that knows a variety of SEO techniques. The more the expert knows, the better the results you can get and that matters a lot in a situation like this.

Tracking SEO progress
Obviously starting an SEO campaign is important, but the crucial aspect is making sure that everything works. That’s why they should always know how to track the campaign progress and see if there are any benefits. That can help immensely and the experience will be among some of the best.

Ranking factors
One of the things that makes an SEO expert great is whether he knows the ranking factors well or not. Understanding the ranking factors might not seem like a lot at first, but it can make quite the difference. And the more the expert knows, the better it will be in the end, just consider all the options.

Marketing knowledge
They will also have some online marketing knowledge too. Understanding the ins and outs of marketing might not seem like a whole lot, but it will make a huge difference. And that’s certainly the type of thing that you need to consider for any campaign.

Adapting to the company culture
The best SEO expert out there will always be adaptable to the needs of any business. That’s what makes an expert amazing, the fact that he can easily be flexible according to the company requirements. It’s not easy, but it will be extraordinary and that’s what matters the most.

Additional skills
A professional in this field has to know a little bit of everything. Knowing some writing, data mining, coding and even marketing can make a huge difference. The true focus here is on constantly improving and staying up to date with the latest industry requirements.

It’s not easy to be a true SEO professional, but businesses are definitely going to offer you a lot of money to help them once you reach that point. Which is why becoming one is such a good idea nowadays. It helps immensely and it can make a huge difference. This is a great career path, and becoming an SEO expert is all about documenting yourself, learning all the time and staying determined. This has its fair share of challenges, but the rewards are amazing!

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Jan 23 2020

Top 3 Tips to Develop an SEO Strategy for 2020

As with everything in digital marketing agency, SEO is changing fast. Ideally, you should review your existing SEO strategy every few months. The beginning of the New Year, 2020 is a great time to revamp your SEO, and develop a new strategy based on what’s working or not working. So here are 3 tips for developing a killer SEO strategy for this year.

1. Create a topic list
Instead of creating a list of keywords, you should first create a list of topics you want to cover. Selecting keywords is important, but not until you have your topics ready. Your SEO consultant can help you choose appropriate topics for your blog or social medial posts.

2. Identify long-tail keywords
Now that you have your topics ready, look for long-tail keywords relevant to your topic. You can use keyword research tools like Google’s Keyword tool to identify the keywords receiving high search volumes every month. At this point, you can also seek assistance of your digital marketing agency. If your website is new or doesn’t already have enough traffic, it could be difficult to rank higher on Google with short-tail keywords. Instead, try to optimize your content with long tail keywords at the start.

3. Create pages for each topic
Given the competition in online space, it is difficult to get one page to rank for multiple keywords. Instead, you should create a separate pillar page for each topic. For instance, if you have a printing business, one of your topics could be digital printing. Now create a pillar page for digital printing. Under than page, you can create several posts on different sub topics, such as, what is digital printing, how it works, types of digital printing and how to choose the right digital printing services. That way, you can set your page up for the win on search rankings. Your SEO expert can help you develop these strategies in 2020.

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Jan 02 2020

3 More Ways Blogging Helps in SEO

If you are skeptical about the power of blogging in today’s multifaceted online marketing context, read the key findings from a recent study.

More than 50% of marketers still see blogging as one of the most effective online marketing tools. This compares to marketing emails (40%), SMB (40%) and videos (30%).

Socking, right? But for an SEO consultant, it is no surprise that blogging is still the online marketing giant that it has always been. In our previous article, we already shared how blogging helps in SEO. Here are some more facts.

1. Helps earn quality backlinks

One of the reasons why an SEO expert use blogging because it gives you quality inbound links. Granted, it takes a lot of time and effort to create good quality blog posts that offer real value to the audience. But, if your posts truly offer value, you can expect other sites linking back to your posts. And it’s kind of redundant to say that high quality backlinks can help rank your website higher in Google search results.

2. Helps drive more visitors to your website

For the most part, blogging acts from behind to help improve your online presence. But it can also come in the forefront to help you win more visitors. Think of it this way. When someone reads an engaging, informative blog post that solves a real problem for them, wouldn’t they then want to know the website behind it? That’s exactly how good quality blog posts can directly drive traffic to your website.

3. Helps use long but relevant keywords

An acclaimed digital marketing agency would know the benefits of long-tail keywords. But you may have a problem using the long key phrases on your website content. You’ve no such issues while blogging. When writing blog posts, you can easily insert highly relevant, long-tail keywords to your content. And of course, that helps in SEO.

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Nov 21 2019

How Blogging Helps in SEO

It’s easy to fall for the popular opinion that blogging no longer works.

But ask any SEO consultant and they’ll probably tell you the opposite. Yes, it’s true that the internet sees more than 4 million new blog posts every day, but that doesn’t mean you should abandon this online marketing tool. No way!

In fact, the need for blogging is even more urgent and crucial today. The only thing is you’ve to do it the right way. If you are still not convinced, read on this article to know how blogging helps in SEO.

Helps create in-depth content

Blog posts are still the go-to resource for most people when they need in-depth, research-based and analytical content. With the popularity of YouTube videos, many people would prefer watching over reading. But when they need detailed information about something, they’d still prefer reading a blog. That’s because reading helps digest a complex subject matter with a lot of nuances more easily than watching does.

Helps build identity

To draw and hold the audience attention in a competitive market, your business needs to stand out. One great way to do that is building your brand identity. An SEO expert should help you identify your brand from miles away. Your business should have its own voice. That’s where blogging comes. Blogging helps your business find its personal voice, which helps improve audience engagement. And you know how engagement can help with SEO.

Helps keep the visitor longer on your website

This is yet another advantage of having a regularly updated blog. As you add more articles to your blog, you can link them to each other. Your digital marketing agency can help you with this. This will not only increase the time spent on the website but also build credibility in the customers’ minds as they find all the relevant information comprehensively on your website. As customers like you more, Google does too!

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Sep 16 2019

How to Deal with Google Algorithm Updates: Part Two

Keeping up with the ever-changing Google algorithm is the bane of every webmaster’s life. The search giant made more than 3000 changes in 2018, up from 350-400 changes in 2009.

So how can you keep up with so many changes? What should you do when Google rolls out a new change? How can check your traffic and recover from any penalty? Questions like this are natural to come to your mind. So here is the part two of our Google algorithm survival guide.

1. Wait and watch

One common mistake webmasters make is they start making changes to their website as soon as a new Google update takes effect. Instead, wait and watch. See if the new change has lowered your search ranking. If not, then don’t just make changes to your site for fear of losing your position. Google’s algorithm is more complex than you think. You never know what factors are responsible for your good or bad ranking. One good idea is to outsource the SEO work to a reputable digital marketing agency or hire an SEO consultant to look at improving your Google ranking.

2. Conduct a technical SEO audit

If your website has been penalized by Google, the first thing to do is performing a technical audit on your website. The purpose of this type of SEO audit is the check for any technical issues, such as slow load time and coding errors. Sometimes simple things like adding https to your URL can improve your site’s ranking to a great extent.

3. Check your backlinks

One common reason for penalty is broken links or low quality backlinks. It is therefore a good idea to audit your website for backlinks. At this stage, you can also check quality and quantity of your competitor’s backlinks and try to outperform them. For this job, you may want to use some backlink comparison tools, such as the Ahrefs Domain Comparison, an SEO expert could help you set up these strategies.

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