Google updates its search algorithm almost every day, sometimes even two or three times a day. Most of those updates are minor and don’t trigger any noticeable changes to your search ranking. But some updates are more serious and may influence your ranking in a big way. Your SEO consultant should help you stay on top of the algorithm changes, but here are some tips every website owner should follow.

1. Keep updated

As a business owner or website owner, you may not have the time to keep up with every single update. But make sure you don’t miss the important ones. Whenever Google releases an update, hundreds of bloggers start posting articles on the topic. Unfortunately, most of those articles are full of red herrings. The last thing you want is to get wrong or misleading information about an update. That’s exactly why you should get the information from a reliable source like Google’s Official Webmaster Blog. Another good idea would be to follow an SEO expert on Facebook or Twitter. That way, you can track important algorithm updates in a jiffy, without having waste your valuable time on online research.

2. Check if your website is penalized

There are a number of ways to identify a penalty, but you should first use the Google Webmaster tools. If you get a manual penalty, you should receive a message on your Webmaster account under “Search Traffic” > “Manual Actions”.

But sometimes the penalty could be a result of automatic algorithm changes by Google as opposed to a manual action. In such cases, you should check for any drop in your website traffic, using Google Analytics. Make sure you check your organic traffic, not your general traffic that also includes traffic from PPC and social media.

3. Seek professional help

If you notice any significant drop in your traffic, you should hire an experienced SEO expert or an acclaimed digital marketing agency that has years of experience fixing Google penalties.

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If you want to skyrocket your conversion rate, don’t just use the same landing page for all your marketing campaigns. According to a recent HubSpot survey, companies that use 40 or more landing pages see 120% increased conversion rates than those using less than 5, also SEO expert usually keen on using landing pages rather than the actual website. 

As you can image, some of these landing pages could be long-form sales pages. If you are not sure when to use long sales pages, your digital marketing agency can help. They can even help you create an awesome sales page, thanks to their team of designers, copywriters and a SEO consultant. Here are 3 more situations where you should use a long sales page.

1. When you’re offering a high-priced product

Price objection is one of the biggest obstacles to high conversion. Just because you deserve a (or think you deserve) a pretty penny for your product or service doesn’t mean your prospects are convinced about it. When your price is too high, you need to justify the cost to your customers. Maybe they cannot fathom why they should buy something for $2000 when a seemingly similar product is available for $200. This is where your sales page should explain them what more they’d do get for that extra price.

2. When your product have advanced/complicated features

When you sell a table fan, you probably don’t need to explain how it works. But when selling a productivity app, you might require explaining all the features to your prospects. A sales page is a great tool to convince your prospects about the benefits of having those features. Your copywriter should be able to explain your prospects how those extra features would make life easier for them.  

3. When buying involves long-term commitment

When it comes to a one-time purchase, your customers make decision once. That’s far easier than buying a subscription service where they need to commit monthly payments for a long term. No wonder the latter often needs more convincing. That’s exactly why you should use a long sales page when selling your subscription services.

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If you have a steady flow of traffic but not enough conversions, you probably need to improve your post-click landing pages. As the term suggests, a post-click landing page is where your prospects land after they click on your ad or promotional link.

While most landing pages are made short and to the point, sometimes you may need to use a long-form sales page as your landing page. Your digital marketing agency can help you decide whether you actually need a long sales page, but it is always a good idea to know your own stuff or depend on an SEO expert or SEO consultant. Here are 2 situations where you should use a long-form sales page.

1. When prospects are not aware of your brand or product

Imagine buying a headset from an online store! If you’re like most people, you’ll simply visit a trusted online store, search for headsets from your favorite brands, read a few online reviews – and that’s it. You’ll complete the purchase within minutes. No sales pitch required.

But if what you were to buy an A/B testing software? It’ll probably take you more research and time in decision-making. That’s because you’re not aware of the product. In situations like this, a long, persuasive sales pitch can go a long way to push your customers through their doubts and indecision.

2. Your prospects don’t know what value your product brings to the table

It’s no secret that customers want value for money. But it’s one thing to purchase a $1000 watch; it’s another to buy a $1000 online course. Did you see the difference?  You know what value a watch offers, but you probably have no idea how a premium course can benefit you. So selling an online course might require more persuasion than selling a watch would require. This is a perfect example of when you should use a long sales page for clarifying the value of your product.

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Paying your social media partners to sponsor your content on your targeted audience’s feeds is a surefire way to boost your business, but there are ways to do it organically, too. Also, before promoting, you should make sure your post is doing well and has a clear call to action. This is where a well-thought-out social media marketing strategy and search engine optimization for your content step in. Here are 3 more ways to boost a post on social media.

1. Customize posts for different platforms

There is a reason different social media channels are thriving as distinct platforms — because they have unique ways of content presentation, which users also like. For Facebook, informative, yet entertaining, instantly shareable posts work the best. Twitter’s USP is quirky, crisp and catchy updates that arouse curiosity, and Instagram is all about the visual element — pictures and videos. You can hire a digital marketing agency to help you create and package content for different platforms.

2. Encourage commenting

For social media platforms like Instagram and Facebook, only content that drives engagement gains a position of prominence in users’ feed. Comments on posts are one major form of engagement. This is why posts coming up on Instagram’s Explore page are the ones with the highest number of comments. Responding to users’ comments with the help of a social media monitor could help achieve more engagement.

3. Use hashtags

Ask an SEO consultant or SEO expert what is a quick way to boost posts, and chances are high that they will tell you it is metadata tags, or hashtags. They help your posts reach the right audience by expanding your reach, and even help build a brand. Use a combination of custom hashtags and common, industry-specific ones since they help locate your business in the industry. With custom hashtags, it is important to keep them short and populate them by including them in your earlier posts. However, refrain from using too many hashtags in one post or replacing captions with them.

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Boosting a post on social media entails enlisting the services of the concerned platforms to promote your posts to a target audience. With active social media users touching 3.5 billion, it is a crucial part of any business’s digital marketing agency strategy.

The proliferation of content across social media sites has resulted in a decrease in the number of opportunities for brands to interact organically with clients and followers. Paid social media marketing has become necessary.  

1. on Facebook

The largest social media network is used by over 70 million businesses, so it makes sense to harness its reach for your business. Just click on the ‘Boost Post’ towards the right on the bottom of your post. Now, you can choose two kinds of audiences; (a) an audience Facebook will curate for you and (b) an audience created by you based on a range of targeting options like age, gender, location and interests. Next, you will need to decide on a budget, which is based on the time your post will stay boosted.

2. on Twitter

After you have composed your tweet, click on the ‘View Tweet Activity’ and then the ‘Promote Your Tweet’ section of the body. Following this, choose the targeting option and choose your budget, which will decide the amount of engagement and impressions your boosted post will accumulate. However, since Twitter only allows targeting based on location, you may not want to pay to boost your tweet. In that case, you can hire an SEO consultant or SEO expert for better engagement.

3. on LinkedIn

An effective marketing platform for B2B companies, LinkedIn presents a range of options to boost a post. For instance, you can opt for its sophisticated sponsored content feature. LinkedIn allows you to keep a track on when users are most active during the day (6 am, 12 pm and 7 pm). You can time your updates accordingly. Another tried-and-tested way is to write posts in the form of questions, drawing answers and responses.

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