If your website does not show up in the first page of organic search results, your potential customers may not even know you exist. One of the most effective ways to boost your website’s online presence is by hiring a reliable SEO service. But how would you choose an SEO firm. Here are some important questions to ask your prospective SEO consultant.
1. Do you offer complete digital marketing services?
Your SEO consultant should offer content marketing, email marketing, PPC marketing along with SEO services. This will let you have one point of contact for all services and help save costs.
2. What is your client portfolio?
If your SEO consultant doesn’t have a client portfolio on their website, ask for it. It is necessary to hire an agency that has worked with a business like yours. It is equally important to ask for testimonials.
3. Do you indulge in link building practices?
Be aware of SEO firms that spend money for buying links, rather than trying to build quality links naturally. Ask your prospective SEO consultant if they create high-quality content that automatically attracts incoming links.
4. Do you help improve local search rankings?
Ask them if they can help your business get at the top of local search results. This is to make sure that when somebody close to your business searches for keywords related to your business, they will find your website among the top search results.
5. What parameters do you use to measure the success of an SEO campaign?
Ask whether your consultant has enough experience with Google Analytics. This will help improve your site’s search engine ranking. Ask them if they can track the source of traffic and share important details with you.