Search engine optimization is one of the most interesting fields at this time. It comes with lots of growth, and the best part about it is that learning it is not that complicated. With that in mind, there are a lot of people that want to become an SEO Consultant, so it’s important to know the type of work that you need to do for something like this and what you can expect.
What skills should you have?
Normally a good consultant needs to know how to find low competition, high volume keywords. He should also know the emerging Google Algorithm changes and SEO trends. An SEO Consultant will also know how to build links and promote links, he should be proficient in visual content and he should also have medium to great copywriting skills.
Understand how search engines work
You can’t be a great SEO Consultant unless you know how search engines work. Documenting yourself and researching a lot about the topic will make it easier to figure out how search engines work and that will make a huge difference in the end for the most part.
Learn the main ranking factors
In the world of digital marketing, you will notice that ranking factors matter a lot. There are 3 key ranking factors to consider here. Relevance, authority and utility are all crucial. The content you create needs to show authority, it needs to be relevant and it should be useful to people. Once you create that type of content, you will rank higher and results will be a lot better.
Master multiple SEO practices
Every SEO Consultant needs to know a lot about keyword research. You should also know a lot about on-page SEO, link building too. And yes, technical SEO is just as important, so you should study these things too. Learning a lot about this can be very helpful, and it will make things better and easier for you in the long run.
Experiment with your own website
Each consultant knows that you need to experiment and try out a lot of things until everything works the way you want. Yes, it’s not going to be simple or easy, but it will work out the way you want with a bit of trial and error. And that’s what you want to pursue here.
Other things to consider
You should also try to pick a niche, such as keyword research, technical SEO, off page or on page SEO for example. Or you can focus on a single industry. The idea is to know how to get into this type of stuff and what approach works for you. At the end of the day, as a consultant you should always continue learning. Going to SEO meetups, following any SEO Consultant on Twitter, reading SEO blogs, watching videos or listening to podcasts will help a lot. You should be open to learning more about SEO and there will certainly be great opportunities that can arise here.