From a luxury splurge to a necessary investment, cosmetic surgery in Singapore has seen remarkable mindset shift over the past few years, thanks to escalating income of the middle-class population.
If your plastic surgery clinic is still not thriving, there must be something wrong with your online marketing. The good news is you can change your fortune anytime. All you need is a foolproof marketing strategy. Here are the three easy ways to market your plastic surgery clinic.
1. Leverage the power of online content
Online content comes in many forms. Some examples are blog posts, YouTube videos, case studies, white papers, and press releases. If you can use some of these tools for your online marketing, things can change in a positive way. If you don’t know how to use them to your advantage, you can seek assistance from an SEO expert.
2. Use Google Ads
For a small fee, you can advertise your business on Google. All you need is to set up your Google AdWords account and get started. Make sure, however, that your description, title tags, and keywords are spot on. Google AdWords is a great tool to let the world know about your business.
3. Leverage Facebook ads
You can also promote your plastic surgery clinic on various Facebook groups. For more effective Facebook advertising, you need to identify your target audience. Collect and organize your customer data and analyze it to look for common patterns. For instance, you might find that most of your customers are from a certain age group, location or profession. Once you spot any such patterns, now you can run more targeted Facebook campaigns for better results.
Another good idea for any type of online advertising is using the power of offers and discounts. People love to get seasonal discounts. For instance, an online ad offering 20% discount on the eve of Christmas is likely to perform better than a generic ad.