If you are a dentist practicing in Singapore, you’ll probably need more than 20 patient visits per month to scale your business. But conventional marketing techniques don’t work very well any longer. Since most of your customers are going online, you should use digital marketing to get their attention. We have shared some tips earlier, but here are some more ways to market your dental clinic.
1. Make your website mobile-friendly
Recent studies confirm that mobile searches are fast catching up with desktop searches. In fact, a recent Google report said that around 77 percent of people use their mobile phone to search for healthcare related services. If your website isn’t mobile friendly, most your potential clients won’t even know you exist. Also, make sure your website has a fast loading time.
2. Create and share video content
More and more people are watching YouTube videos these days. Video content is easy to digest and helps demonstrate a process more easily. You must use this marketing tool to improve your online presence. Consider launching a YouTube channel aimed at providing valuable content to your patients. For instance, you can create videos on dental care and home treatment procedures. In your website, you can upload video testimonials of your happy patients.
3. Invest in SEO
Search engine optimization is critical to success of your digital marketing endeavor. Compared to PPC or paid advertising, SEO is cost effective. And the results it delivers are often sustainable. While SEO takes a little longer to rank your website higher in search results, the payback is worth the wait. For best results, consider hiring an acclaimed SEO consultant or SEO expert who knows the ins and outs of link building, content marketing, video marketing, and social media marketing.
Another good idea would be to offer loyalty discounts. Let your loyal customers know that you care for them. That way, you can increase your repeat business.
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