In a previous article, we touched upon the importance of having a strong link profile and the three proven ways you can easily earn links. But, that’s not all. There are several other link-building strategies that work for SMBs. Knowing about those techniques would help boost your knowledge of SEO best practices for link building. This also helps you understand whether or not your SEO consultant is building links the right way. So here are three more link building tips for SMBs.
1. Create a local resource page
One effective local link building strategy would be to create a local guide or resource page. For instance, if you running a medicine store, list down all popular pharmaceutical companies in your locality and provide ample information about them, including their contact details, reputation, etc. That way, you can have other businesses in your niche link to your local guide page. You can also create a local maps page or a local events calendar.
2. Provide reviews and testimonials
Find out trusted review sites for the type of products or services you sell. Now post reviews of your business or products in those sites. This is a great way to drive more relevant links to your website from acclaimed review sites. You can also submit testimonials to other websites. At the end of each testimonial, provide a link back to your website. If you are not sure how to use testimonials for link building, consider seeking professional help from a company that specializes in SEO service.
3. Find out business mentions
Some websites or web directories may already have a mention of your business, but you don’t know about it. Search for any business mentions using tools, such as, Google Alerts and BrandMentions. Once you found business mentions, contact the website owner and request them to provide a link back to your website.