There are many ways divorce lawyers in Singapore can market their services to their potential clients. We’ve covered a few of them in the previous post, but there are more advanced tips for those who want to go the extra mile. For instance, you can do the 80:20-analysis of your referral sources and put more focus on those who give you more clients. Here are 3 more advanced-level marketing tips for divorce lawyers in Singapore.
1. Use online reviews
If you have been in the business for long enough, you probably have many success stories to share. Do not hold yourself back from sharing those stories online. Have your past clients write reviews for your service. Testimonials and online reviews are by far the most affordable yet effective marketing tool for a divorce lawyer.
2. Do SEO the right way
Just hiring an SEO consultant (as advised in the previous post) is not enough. Make sure you’re investing in good SEO. Your SEO expert should know the best practices for keyword research. They should also know the latest techniques for earning back-links. Other things like local SEO, NAV, and keyword density should be taken into consideration as well. You may even want to create a YouTube channel and post videos with helpful advice for potential clients.
3. Use other digital marketing techniques
Apart from search engine optimization, you can also use other online marketing strategies like PPC advertising and social media marketing for faster results. What digital marketing platforms you should use depends on your budget and target audience. For instance, marketing through social sites like Facebook and Twitter is a great way to attract teenage and young adults, while LinkedIn is a great tool for marketing to professionals.
Another good idea would be to run digital advertising campaigns targeting local clients. You need to use location specific keywords and key phrases for the same. Your SEO consultant can help you in this.