In the first part of this article series, we touched upon SEO trends like voice search, link building and image-based search. Here are some more prominent SEO trends of 2018 that SEO services providers need to watch.
1. Mobile SEO
It comes as no surprise that almost 60 percent of internet searches today are carried out by mobile phones! And why not! Smartphones have become our all-time companions. For most of us, our phones are the first items we seek on waking up in the morning! This is why mobile SEO is likely to pick up pace in 2018. Effective strategies for mobile SEO include creating mobile-friendly websites, leveraging browser caching, boosting page speed and load times.
2. Artificial Intelligence
This might well be the year when artificial intelligence will be leveraged by prominent search engines. Google’s Rank brain, which is more like a robot than a search engine assistant, will help in better understanding of the data we publish on our websites and will possess the ability of better comprehension of user intent. Search engine optimization strategies will therefore need to be equipped with artificial intelligence, in order to keep pace.
3. User Experience
In 2018, user experience based SEO strategies would rule the roost. Giants like Google are concentrating a great deal on offering the best user experience. Important considerations should be site speed, readability, navigation structure and so on. As SEO consultants will advise, search engines today can take a closer look into the usage habits of users and tweak their services accordingly.
SEO strategies are all set to undergo radical transformations in the years to come. It is all about keeping pace and seeking the best outcomes from a transformed scenario.