If you are skeptical about the power of blogging in today’s multifaceted online marketing context, read the key findings from a recent study.
More than 50% of marketers still see blogging as one of the most effective online marketing tools. This compares to marketing emails (40%), SMB (40%) and videos (30%).
Socking, right? But for an SEO consultant, it is no surprise that blogging is still the online marketing giant that it has always been. In our previous article, we already shared how blogging helps in SEO. Here are some more facts.
1. Helps earn quality backlinks
One of the reasons why an SEO expert use blogging because it gives you quality inbound links. Granted, it takes a lot of time and effort to create good quality blog posts that offer real value to the audience. But, if your posts truly offer value, you can expect other sites linking back to your posts. And it’s kind of redundant to say that high quality backlinks can help rank your website higher in Google search results.
2. Helps drive more visitors to your website
For the most part, blogging acts from behind to help improve your online presence. But it can also come in the forefront to help you win more visitors. Think of it this way. When someone reads an engaging, informative blog post that solves a real problem for them, wouldn’t they then want to know the website behind it? That’s exactly how good quality blog posts can directly drive traffic to your website.
3. Helps use long but relevant keywords
An acclaimed digital marketing agency would know the benefits of long-tail keywords. But you may have a problem using the long key phrases on your website content. You’ve no such issues while blogging. When writing blog posts, you can easily insert highly relevant, long-tail keywords to your content. And of course, that helps in SEO.
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