3 Overlooked Ways to Boost Your Website’s Rankings

boost your website ranking

In the fiercely competitive landscape of online presence, achieving a prominent position on search engine results is the Holy Grail for businesses.

As an SEO Consultant or a business owner partnering with a reputable digital marketing agency, your quest for supremacy begins with unravelling the complexities of technical SEO.

Google, the indisputable leader in the search realm, generously provides invaluable insights and strategies to diagnose and resolve technical SEO issues that might hinder your website’s indexing and ranking.

Let’s embark on a journey to master these 3 most often overlooked tips, ensuring your website not only navigates the intricacies of search algorithms but emerges as a beacon in your industry.

 

1. Check if the Page is Indexable: Unveiling the Secrets

Leverage Google Search Console for Precision

To ascertain whether your page is indexed and indexable, utilise the powerful Google Search Console URL inspection tool. This tool serves as your digital compass, guiding you through the labyrinth of search engine indexing intricacies.

Take note of the last crawl date—a vital metric indicating Google’s interest in your page. If your content remains static, don’t fret if Googlebot crawls it less frequently; this is an intentional conservation of resources.

 

2. Check for Duplicate Content and Canonicalization: Navigating the Canonical Conundrum

Canonicalization: Decoding the Code

Unraveling the mystery of duplicate content and canonicalization is paramount. Verify if a page is labelled as a duplicate and identify the canonical URL.

Surprisingly, even if another URL assumes the role of the canonical, it’s generally acceptable, and your content will gracefully appear in search results. Google’s nuanced understanding ensures that your audience sees your content, even if the canonical URL isn’t what you anticipated.

Bonus Tip: Caution with Cache and Site Search

In your SEO toolkit, eschew the temptation to rely on cache or site search operators for debugging purposes. Google strongly advises against using these tools, emphasising their disconnection from the search index. For instance, a page can be indexed yet not appear in a site:search.  Navigate the SEO landscape with precision, steering clear of misleading outcomes.

 

3. Review Rendered HTML for Code Issues: Deciphering the Code Unveiled

Rendered HTML: Seeing Through the Eyes of Googlebot

Distinguishing between source code HTML and rendered HTML is crucial. When evaluating HTML-related issues, examine the rendered HTML for an accurate portrayal of what Googlebot and browsers perceive. 

This version showcases the aftermath of JavaScript execution, allowing you to catch anomalies like error messages or content gaps due to server or application code issues.

Insider’s Tip: Google’s Call to Action

Heeding Google’s advice, utilise the Search Console to view the rendered HTML for enhanced insights. This proactive approach aligns your troubleshooting with Google’s guidelines, ensuring a more precise diagnosis of technical hitches.  

 

These Tips: Your Gateway to SEO Mastery

Armed with these expert tips, webmasters can adopt a systematic approach to identify and resolve technical SEO issues. Leverage the tools available in Google Search Console and Chrome DevTools to refine your website’s performance. By implementing these recommendations, you empower your website to be effectively indexed and prominently ranked in search results.

 

In Conclusion: Elevate Your Website’s Ranking Today

In the dynamic realm of SEO, staying ahead requires not only knowledge but strategic implementation. The tips provided by Google serve as a beacon, guiding your website through the intricacies of technical SEO. By adhering to these best practices, you position your website for success, ensuring it stands out amidst the digital noise.

 

If you like this article, you may want to read this article about Google’s Latest Video Requirements: What’s in the “Video Mode” Update.


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