4 Basic Elements of an SEO Strategy

Isn’t it frustrating to see your competitor outranking your website? You even tend to lose your temper when you fail to understand how they are doing it. However, you must understand that SEO is changing and you have to change your online marketing strategy accordingly. If you don’t have time to keep updated with ever-changing search algorithms, it would be a good idea to hire an SEO consultant. Investing in SEO services helps you concentrate on your core business, while someone else is doing the SEO for you. However, as a smart marketer, you should at least know about the basic elements of SEO. Here’s a look.

1. Keyword research

The research for promising keywords is the first step to a successful SEO strategy. You need to learn the process of using Google AdWords Keyword Tool and for that, you can take the tutorial from YouTube. On the other hand, an experienced SEO consultant can also help you in generating relevant keywords for your site. If the keywords are not strong enough, your site will not acquire Google rank. Then your views will be affected. Remember, the longer the keyword, the less competition your site will confront with other websites for that phrase in the search engine. But this doesn’t mean you should use excessively long keywords. It could be a combination of few relevant words that users tend to search. Hence, you also need to understand the psychology of your target audience.

2. Meta Tags

Meta tag descriptions are another important element of any SEO strategy. It is important to include the most relevant keywords in your page titles and descriptions because search engines usually find relevant search results based on the keywords used in the meta tags. However, make sure you don’t overdo it. Or, it may be considered as an attempt to manipulate the search algorithm.

3. Content

The quality of your content plays a major role in improving your search ranking. Just posting more content to your website or article directories is not enough. You should focus more on posting quality content. Google now uses a number of criteria to determine whether the content is likely to help the real users. It is also important to include the right keywords in the content. Another important thing to consider is keyword density. Ideally, your text-based content should have the keyword density of two percent or even less. You can also consider inserting the keyword in the title and URL. Some people think that inserting keyword anywhere is okay. The strength of a keyword decreases once you push it from left to right in the title and top to bottom in the body. Hence, it’s better to start with your main keyword(s). Apart from this, ensure that you are using your primary keyword(s) once in the first two paragraphs at least. Also, always try to shorten your paragraphs. Ideally, a paragraph should not have more than 100 words.

4. Backlinks

Google ranks your website higher when you have quality backlinks in your site. Just having backlinks is not enough. You should try and earn quality links. As a means to that end, you can submit press releases or post articles in high-rank websites in your niche.

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