The tropical climate in Singapore means that air conditioners are highly in demand. The city-state has a seemingly ideal market for aircon service providers, but that’s true only for a handful of companies. Those companies (most of them) live by certain advanced marketing strategies. From using the latest digital marketing techniques to hiring the best SEO consultant, they’d do all it takes to stand out.
If you too want to use advanced strategies for marketing your aircon service business, here are some tips.
1. Keep your NAP consistent
The Name, Address and Phone Number (aka NAP) of your business should remain consistent across the web. This may sound trivial, but search engines rank your business higher when you’ve the exact same contact information listed across all sites and directories.
2. Get more reviews and testimonials
Another way to boost your online visibility is by getting more people to review and leave feedback for your service on review websites. That way, you not only can improve your local SEO but it also helps build the credibility of your business.
3. Leverage social media platforms
Marketing through social medial platforms is not a new concept, but it has become more effective in recent years. However, if you want to get the best benefits of this digital marketing strategy, you need to devise a proper plan. Just opening a company account across all social platforms is not enough. Start by knowing where most of your target customers are. Now select a few channels accordingly for your social media promotion. Facebook and Twitter are the most popular options. Also, you need to post regular updates on those channels to keep your followers engaged.
An experienced SEO consultant can help you create online buzz around your upcoming events. Audience engagement is not a one-way communication process. So make sure that you respond to any customer feedback or comments promptly.