Globalization is a great thing. The world is a much larger place than ever before, and thanks to the internet, it is also getting smaller. With this increase in accessibility comes the ability to connect with anyone, anywhere in the world.
But if you are looking to get global exposure for your business or non-profit, it’s important to understand what you’re doing—and where you’re failing. The best thing to do? Hire an SEO Consultant or engage with a digital marketing agency and avail of their SEO Services.
Meanwhile, in this post, we’ll take a look at the common mistakes that lead to poor global rankings, so that you can make sure you don’t end up ruining your brand’s online presence.
1. Neglect To Research Local Laws
The most common mistake I see online business owners make is assuming that because they’re making money online, it means they can get away with whatever they want.
But as you can see, some countries have stricter data privacy act, rules on the kind of language to use, etc. And if you don’t do your research, you could wind up losing customers or facing lawsuits, fines, and other issues.
2. Failure To Optimise for Other Search Engines
Optimizing your website for Google is essential, but if you ignore other search engines, especially the most popular ones in the country where you’re planning to expand your business, your SEO efforts will be for nothing.
There’s no point in having a good-looking website with great products and services if no one can find it. With a little extra effort and planning, you can ensure that you’re ranked well on all the major search engines. You can even go further and see what else is happening across the web.
3. Not To Consider the Local Competition
If you’re looking to take your website global, you need to keep in mind that your site must also be optimized for the local market. Get to know your competitors and discover their strengths and weaknesses to give you ideas and formulate better strategies.
4. Utilization of Wrong Keywords
If you’re building an SEO strategy around keywords, consider the terms used in their local language. For instance, you want to open a bookstore. But if you’re launching it in the UK, the keyword should be “bookshop”.
Thus, the wrong keyword targeting may affect your SEO campaign.
There are 4 common SEO mistakes that could be costing you tons of money and time. Those mistakes could be easily avoided by just taking a few minutes to learn and implement some simple techniques and strategies.
More importantly, seek an SEO Consultant’s help and advice.
If you like this article, you may want to read this article about 8 Ways SEO Training Can Boost Your SEO Consultant Career.