One of the key steps to undertake right at the beginning of formulating an SEO strategy is a comprehensive competitor analysis. As your SEO expert will tell you, mapping your competitors helps in a fair understanding of where your own position in the market is and what you should do to climb up the ladder. Here are 3 steps to begin with.
Step 1: Identify your competitors
Begin by identifying at least four competitors you wish to map. This could seem confusing since the rankings would be based on online searches and local business competitors. What you need to do is combine both and arrive a concise list containing not more than four entities. There are some specific tools available for help. Opt for a SEO training course that guides you on the same.
Step 2: Perform a keyword research
Once your competitors have been identified, perform a keyword research. You need to know which keywords are being used by your competitors and how successful they are proving to be. Here again, there are some special tools to be used for carrying out a keyword research. You can ask your SEO expert to assist you.
Step 3: Perform an analysis of back-link gaps
Analyzing back-link gaps will tell us which of the websites are establishing links with our competitors but not building links with us. This analysis is critical because this helps us to close the gaps with their back-link profiles and boosts our search engine rankings by fetching the links that are attached to the competitors. Here again, there are tools available for your help and assistance. Your SEO guide can share the same with you.
A competitor analysis incorporates a few more steps. We will look at them in the following article for a more comprehensive guidance.