The low entry barrier to Singapore’s catering industry means that there’s cutthroat competition. Whether you’re an established business or a food-catering unicorn, you need to stand out to be successful.
While the quality of your food and customer service matter the most, you cannot ignore the importance of marketing. People should know your existence before they can order, taste and review your foods. So here are some marketing tips.
Build a strong online presence
Now most people read online reviews before buying a product. People looking for a caterer do the same. If your catering business doesn’t have a website, develop one. And just having a website isn’t enough. Your website should rank higher in organic search results. Simply put, when people search the web for a catering service provider, they should find you in the first page of Google. To that end, you may need to do some online marketing and hire an SEO expert. There are many ways to boost your online presence. For instance, you can start a blog and post catering related news and articles on a regular basis.
Leverage the power of networking
As with any business, networking is crucial to marketing your catering business. You need to network with local clubs, wedding planners, corporate event planners, and event venue rentals, among others. To make your networking work, you should meet your prospects in person. Visit their office and offer them a discount if they order from you. If possible, carry samples of your best dishes with you and request them to taste your food. The idea is to build a human connection and win their trust. Remember, people do business with those they trust.
Create a loyalty program
Loyalty programs and incentives are a great tool to entice more clients to do business with you. You can also contact bridal stores and local agents and offer them incentives for referring new customers.