The products your target audience purchases change with the seasons. For an SEO Consultant, failing to prepare your business for the holiday season may result in lost customers, a bad company reputation, and a loss of online visibility.
Developing a solid seasonal SEO strategy with the assistance of a digital marketing agency and the knowledge and skills you gained from the SEO Training is critical to fully utilizing the peak buying season. In this article, we’ll go over some strategies for optimising your website for seasonal pages.
Strategy for Seasonal Pages
1. Do Your Research
The first step is to determine which seasonal trends you want to capitalize on. This can be accomplished by reviewing the previous year’s data or researching trending topics in your industry. Use resources like Google Trends to aid you in your seasonality research.
2. Segment your strategy
You must segment your strategy if you want to create an effective campaign for seasonal products. Segmenting your strategy will allow you to concentrate on promoting your product in the most effective way possible at the time.
You’ll have a better understanding of the type of marketing content to create and when to create it if you segment your strategy. This will assist you in developing a successful campaign that will drive people to your business.
3. Make a Content Calendar and Share It With Your Team
A content calendar is critical for any company. Keeping track of what you share on your website, social media, or any other digital marketing medium not only keeps you organized, but it also gives you an idea of what is and isn’t working.
This enables you to make wise content choices and incorporate seasonal elements as needed. Another significant advantage of maintaining a content calendar and a long-term digital marketing strategy is that it is the best way to avoid being caught off guard by holidays, seasons, or other events.
4. Add seasonal visuals
Seasonal visuals add a new dimension to your website. It helps to get people in the holiday spirit and makes your products more relevant. As you market various products for the season, make sure to use visuals that convey that message.
A picture of a woman in a bikini on your homepage, for example, would be inappropriate if you were trying to market winter hats and scarves. When looking for scarves, no one wants to see swimwear. Instead, optimize the images on your page to emphasize winter clothing.
5. Create your social media marketing strategy
When creating seasonal content, a strong social media campaign is required to promote it. Using social media editorial tools will allow you to better organize all of your marketing efforts.
ContentCal enables effective collaboration and cross-channel marketing features, making it much easier to scale your social media promotion efforts. Allow multiple departments to access and contribute to your social media marketing campaigns by using the social media editorial calendar platform.
6. Track Competitors
Monitoring your competitors is a good way to achieve SEO success not only during the season but all year. As a result, at the start of our collaboration, we ask our clients to identify their main competitors.
This gives us a better understanding of which keywords appear in search engines and how much traffic is expected on their websites. You will have a lower chance of success if you launch a seasonal SEO campaign without first monitoring your competitors’ activities.
7. Promote your content
Whether you use just email and social media, make sure you have everything planned out. The best thing you can do is make a calendar with all of the content you intend to post on your site or on external sites. This includes tweets, Facebook updates, blog posts, guest posts, infographics, and other similar content.
Because your competitors are likely targeting the same events and occasions, you must up your game. Instead of simply posting content to your Facebook page, try running a campaign and targeting your content to specific demographics and geolocations.
Seasonal SEO can be difficult and overwhelming, but the good news is that it will become easier year after year. Contact us to speak with a strategist if you’re ready to start optimizing for seasonal SEO.
If you like this article, you may want to read this article about SEO Consultant’s View on Why You Should Create a Seasonal Landing Page For Your Website.