Once the basic tasks of setting up a formidable SEO strategy has been accomplished, your SEO services specialist may suggest you to add a few more to your checklist before you can launch your website. We look at some more of these tasks to pay heed to.
Conduct a keyword research
Performing a comprehensive keyword research is one of the most important steps to undertake. List out all the products and services you offer. Create as many combinations of words and phrases for representing these products and services as possible. Once you have a comprehensive list of options, you need to use the Google Keyword Planner for checking on their performance. Shortlist ones that register highest response rates and use them in your content.
Your SEO consultant will be able to assist you in arriving at a performance based list of expressions that will click for your website.
The URL, the Page Title and the Meta Description
Creating a friendly URL structure helps in ensuring higher search engine results. Having a suitable URL ensures higher ranking. You need to include the more important keywords in your URL and make them more meaningful. Using hyphens and underscores are equally important as well. Dynamic URLS should be avoided as well.
The title tag represents the Webpage. The title must be uncommon and must include keywords sparingly. However, the keywords should not be stuffed in the description. It should be readable and meaningful and the important keywords should be used first.
The Meta description is a short summary of the web page. It should not be above 160 characters in length. It should be a compelling statement that can.
Creating unique content that is suited to a target audience
The content you create should be unique and has to be targeted to your choice of audience. Use keywords and key phrases judiciously.
These are the basic steps to undertake for ensuring a robust SEO strategy. You can continue to build on the same as you go.