It’s no secret for an SEO consultant that copywriting and SEO writing are becoming more and more important in their marketing strategy. The digital landscape is cluttered with valuable content and junk.
Copywriting and content writing are two very different skills, but both are essential to a successful marketing strategy. In this article, we’ll discuss each one and how to maximize each with an integrated digital marketing agency strategy.
What Is Content Writing?
Creating content involves creating text content to inform and entertain your readers. It can also increase sales, but that’s not the main purpose.
When I write content, I want to create quality, valuable content to inform and entertain my readers. Examples of content writing include:
- Blog posts.
- White papers.
- Email newsletters.
- News articles.
- Evergreen articles.
- Case studies.
- Social media posts.
What Is Copywriting?
Copywriting, on the other hand, involves creating textual content to persuade readers to take some action related to the sales process of your business. For example, if you’re trying to sell a product, you need to convince prospective customers that it’s worth buying.
If you are trying to get more calls, you need to convince them that your business is worth calling. Copywriting is convincing readers to take some kind of sales-related action. It is a technique to examples of copywriting include:
- PPC landing pages.
- PPC ads.
- Cost-per-mille (CPM) ads.
- Social media ads.
- Product pages.
- Website sales copy.
- Sales emails.
- Short Message Service (SMS) ads.
Differences between Copywriting vs Content Writing
- Keyword stuffing or keyword density is used to create SEO content. SEO copywriting naturally uses keywords.
The average content writer adds keywords to their text to improve their search engine rankings. This means that an article may repeat all or most of the exact keyword, or use the keyword here and there.
The result is the same – higher search engine rankings for the target keyword.
- Content Writers are Part of a Long-Term Strategy
The work of content creators is not always measured by metrics or KPIs. Rather than relying on clicks and conversions, the content creator becomes part of a long-term content strategy that includes elements such as building brand awareness, nurturing leads, and building her long-term SEO strategy. .
- SEO content writing sites are there to rank. SEO copywriting page read
Think of it like this: Is your website a goal or a door? Doors lead to other places. A goal is where people want to land. SEO content writers use articles as “clickbait” to try and keep users away from the original landing page, SEO copywriters don’t.
The only real difference between content writing and copywriting is: When using clickbait, SEO copywriters use it sparingly and subtly, so readers don’t feel tricked into clicking.
- Content Writers Focus on the End Stages of the Customer Journey
Copywriters want to engage with their audience early in the customer journey. The cognitive stage is usually part of the viewer’s journey of learning about options and realizing solutions. By targeting these people with copywriting, copywriters can get more people to the top of the funnel.
Content writers, on the other hand, focus their time on guiding these leads through the customer journey, creating copy that prepares the customer for future sales.
- When creating SEO content, it may contain irrelevant links or be used to attract interested users. SEO copywriting makes sure your links are good
When it comes to website content, relevance is the number one indicator of whether someone will use it. Creating content for search engine ranking is useless if you can’t reliably answer the question your target audience is asking at the moment.
SEO copywriters never use irrelevant links to improve search engine rankings. If the author has to use the link, he at least checks it thoroughly once or twice before publishing it.
Copywriting and SEO writing are two different areas that are essential to any business. A good understanding of both will help you, as a marketer, know how to plan and execute an effective strategy.
If you like this article, you may want to read this article about SEO Consultant Analysis on Fixing Content Gap.