Link building continues to remain an effective tool to improve a website’s search ranking. Make sure, however, that you earn every link the right way with hard work and creativity. Stay away from so-called SEO experts who use black hat techniques for link building. If you think it would help, you can even join a SEO training course to learn the white hat techniques of link building. Here are three link building strategies for small business.
1. Partner with local companies
Look for SMBs in your locality and try to convince them to put a link back to your website. Make sure it’s a win-win for both parties. For instance, you may want to sponsor one of their upcoming events. In exchange, they may want to place a link on their event page back to your website.
2. Contribute to influencer sites in your niche
Find out websites or blogs that regularly post relevant content for your target audience. Now try to build a partnership with these sites. You can contribute blog posts to those sites on a weekly or monthly basis. This gives you a chance to put a link of your website on the influencer site. That way, you can drive more traffic to your website and earn quality links in the process.
3. Leverage the Skyscraper technique
This link building technique was discovered by Brian Dean from Backlinko. In this technique, you first need to find out the top performing content in your niche. Then you need to create an improved version of the top performing content. Finally, you need to contact an influencer website in your niche and request them to feature and promote your content on their site. This process may be a little time-consuming, but the results are worth your time and effort. You can seek professional help from an SEO expert for the job.