If you think off-page SEO is only about link building, think again. You can perform a host of other activities outside of your website with a goal to enhance your brand reputation and search rankings. An experienced SEO consultant usually performs both on-page and off-page SEO activities simultaneously to help strengthen your online presence.
While on-page SEO focuses on title, meta descriptions, internal linking, and webpage content; off-site SEO is more concerned about social media marketing, link building, article submission, and blogging. The main aim of off-page SEO is to build a positive perception of your company or show your brand in good light to both human users and search engines. If you are planning to hire SEO services, make sure the company you are hiring uses the following off-page SEO techniques, for the best results.
1. Social media
With more and more people using social networking sites like Facebook, Twitter, and LinkedIn, businesses today not only should mark their presence in these sites, but they should also have an effective game plan for social media management. If possible, you can build a dedicated team for posting, tweeting, liking, re-tweeting, and responding to comments on your social media channels. Search engines like Google usually consider social media engagement as an important indication of what value a company provides and how users perceive the brand. You can also use social bookmarking as a means to strengthen your social presence.
2. Link Building
Link building is one of the most effective off-page SEO techniques you can use. It works by having other websites referring to your website. There are many ways to earn quality back links. For instance, you can get your links posted in yellow pages, customer forums, article directories, and blog directories. It is also possible to participate in link exchange schemes. However, search engine algorithms are being upgraded constantly. So some methods of link building that used to work well in the past may do more harm than good now. Hence, it is always a good idea to hire a seasoned SEO consultant for link building.
3. Guest blogging
Guest blogging has always been an effective off-page SEO technique. However, now you need to use this tool in a slightly different way to get the best results. Earlier, marketers used to do guest blogging with the only purpose to earn back links. Now that Google penalizes any attempt to build links in exchange of something, you should not use guest blogging the same way. Instead, you should see guest blogging as an opportunity to build rapport with quality sites in your niche. For instance, you can post comments to their blogs and leave a link of your website there.
4. Infographics Submission
Infographics, as the name suggests, is a combination of text and visual content. Users today find them very useful; because they help digest loads of information quickly. There are many sites where you can submit your infographics and put a reference link to your website or blog. That is a great way to drive more traffic to your website and improve your search ranking.