No matter how good your content is, it may remain unfound in the web, if you do not optimize your content with the right keywords. That’s the power of Search Engine Optimization. As a web copywriter, your primary goal should be to get found. If your potential readers do not find your copy in the first page of Google search results, they would not even know you exist. This is exactly why website owners hire SEO services. SEO experts can quickly analyze a website and find out ways to improve its online ranking. As a copywriter, you can make the job easy for an SEO consultant by following some simple guidelines when writing for the web. Here are the six SEO copywriting tips to make it easier for your target audience to find your content.
1. Identify your target audience
This is true for any form of writing, but more so when you are writing for the web. Before you jump into writing your content, think who you are writing for, how your writing is going to help them, what exactly your audience is looking for. Chances are that you are not the first writer writing on this topic. The internet is full of content on the same topic. So how is your writing going to be different? Unless you identify your target audience, you could go off track anytime.
2. Use the keyword in your headline
Just writing an eye-catching headline is not enough. You should include the right keyword in the headline. This makes it easy for the search engine crawlers to find your copy. Keep it short and try to use numeric in the headline. For instance, ‘Top 7 SEO Copywriting Tips’ is a better headline than ‘SEO Copywriting Tips.”Along with the headline, you should also use meta-tag descriptions for better results.
3. Use keywords in the body
It is also important to use the keyword(s) in the body of your content. You can use more than one or two keywords as well. However, make sure you do not force keywords into your text. They should come naturally or at least look like so. Using too many keywords may result in blacklisting of your site due to keyword stuffing. Typically, four or five keywords in 400-word content would be enough. Also, make sure you do not concentrate all of them in one paragraph. Distribute your keywords evenly throughout the text.
4. Get the formatting right
Despite being informative, your post may not be readable. How you format your text makes a lot of difference. Improve the readability of your text by dividing the content into small paragraphs. Use bullet points, wherever possible. The format of the content should be well structured by following the hierarchy, like for tagging the titles always use H1 for titles, H2 for subtitles etc.
5. Consider using images
Picture paints thousand words! People love visuals, so use images in your content, if possible. This will create a good impression on readers. In this regard, you can take help from an SEO consultant, who can suggest the right pictures for your content.
6. Call to action
Finally, end your content with a call to action. This is the most important part and requires special attention. After all, you are writing the content with a purpose. Mostly, the purpose to is to sell something or to convince the reader to subscribe to a something. In any case, call to action is a chance for you to say it directly to your audience. Tell them to act now. Instigate a sense of immediacy. For instance, you can use phrases like ‘Buy Now’, ‘Subscribe Now’, etc,
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