Work With The Best SEO Consultant in Singapore
Who Is A SEO consultant
In other words, an SEO consultant is an expert who knows how to get more traffic (visitors) from the Search engines like Google, Yahoo and Bing.
Signs You Should Consider Engaging a SEO Consultant
Deciding whether to engage a SEO Consultant or SEO service is not a easy decision.
A helpful question to ask is "Can my website be found on First Page of Google for the search terms that potential customers use to find my business online? For eg, if you run a aircon servicing business, then your website should be found for keywords such as 'aircon servicing', 'aircon services' etc on the first page of Google.
If it cannot be found or not on the first page on Google, it might be time for you to consider improving your website’s Google search ranking with Search Engine Optimization (aka as SEO). This is because you are losing out traffic, online visibility and leads to your competitors.
By the way, did you know that Search Engine Optimization (SEO) marketing strategy gives one of the highest ROI compared to other online marketing strategies? Read on to find out more.
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Why Engage SEO Consulting Services?
There are currently more about 3 billion searches on Google daily, if your site does not rank on the first page of Google or among the Top 10 Organic search results, your potential customers are unlikely to find your business and will not have the chance to know what your business offers.
In fact, based on your own browsing behavior, it is likely that you seldom visit the Page 2 of Google when you do a Google search, so you can expect the same for your potential customers. Hence, your business is likely to be losing out leads, sales and market share to your competitors who are on on the top and Page 1 of Google.
You might also be thinking if I leave my website alone, will it rank by itself in the search engines? Unfortunately, as business across industries have become competitive, it is high likely that would happen especially if you are in a competitive industry because it is likely that your competitors have already hired a SEO company to assist them with their search engine rankings.
What Is Search Engine Optimization (SEO)?
The term SEO is an abbreviation for Search Engine Optimization. In layman terms, it means making the the web pages on our website effective so that it can be found at the top of search engine results (e.g. Google, Yahoo and Bing).
SEO marketing is a subset of a broader marketing strategy known as internet marketing or online marketing, whereby internet marketing in simple layman terms, means using the internet to promote your business online over the internet.
Ideally, the website can be found on the first page of Google (Page 1 of Google) or other search engines because few users go to the second page of Google or other search engines nowadays.
Search Engine Optimization (SEO) works are almost mandatory so that your website is noticeable in a search engine, otherwise why would anyone want to spend money and build a website for your business.
Those that study and practice this area of study are commonly known as Search Engine Optimization consultant or SEO consultant. A SEO expert would be able to diagnose and help you to rank your website on Google.
A SEO Consultant's Job Description
In our SEO agency, our team of SEO consultants and SEO expert help clients' websites gain more traffic and visibility online by placing or ranking their competitive keywords on the first page of Google, which can be verified using the Google Search Console.
During this SEO servicing process, the SEO consultant would have to do his best to rectify any errors in the client's website, apply best SEO practices so that our clients' business can be found on the top of Google and search engines whenever a prospective buyer is looking for what they sell.
That in essence, would be the most important role and job description of a SEO consultant.
A good SEO consultant must be proficient in using the Google Keyword Planner tool to help you discover and uncover the right keywords to use.
In addition to improving your search rankings on the major search engines like Google, a competent SEO consultant should also deploy defensive strategies to maintain the website's top ranking on Google, so that the website can be continuously found online, 24/7.
Because we must not forget that competitors are constantly trying to outrank your website, especially in Singapore where it is a small country with many businesses that are quite saturated.
SEO Consultant's Fees and SEO Packages Cost
A SEO consultant usually starts out from being a trainee/intern to a senior SEO consultant or SEO agency because Search Engine Optimization (SEO) as of now, is not something that is taught as a subject in Singapore schools.
After learning the ropes, a good SEO consultant should not only apply Search engine optimization (SEO) strategies that is being taught to him but should also attend other SEO training courses, Google Certification courses so as to keep update with the latest Google algorithm changes.
For freelance SEO consultants, their hourly rates can range between $80 per hour to $500 per hour for handling SEO projects. They work behind the doors for bigger SEO or digital marketing agencies. Do not be surprised that SEO freelancers are behind the success stories of many successful SEO projects.
If a SEO consultant is working for an Agency, they could receive a annual salary of between $30,000 - $50,000 depending on experience. This will also depend on others factors like whether the SEO consultant is on full salary scheme, or part commission scheme.
Most SEO consultant's salary or fees will also depend on the SEO agency packages as the price of SEO services can vary widely from as low as $600 monthly to as high as $5,000 monthly depending on the client's industry and scope of works. It will also depend on the level of experience the SEO consultant has.
To reach a SEO expert level, one must have did SEO marketing works on various industries, possess extreme understanding of SEO, have a serious track record and this usually mean least 3 to 5 years of intense SEO experience. SEO packages are generally not cheap because there is a tremendous amount of works behind the works, if you get a SEO package quote for a ridiculous price, you can almost expect that you won't see any results and you just wasted your money.
When you hire SEO services, you can expect that some of the things that a professional SEO consultant should know and do, will include diagnosing your website with a SEO audit, link building plan, link removal of any toxic links, reputation management and content creation etc.
To reach a SEO expert level, it will require the SEO consultant to have much deeper understanding of the topics that was mentioned, have deep experience across multiple industries and rankings in them.
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Leading SEO Approach & Methodology
A good SEO consultant keeps updated with the latest search algorithm, and plan out SEO consulting campaigns accordingly. This is important so that we always help your website to stay safe and importantly keep you ahead of your competition.
Being effective, SEO Services is actually affordable and effective as compared to other digital marketing channels (like Pay Per Click (PPC) of Facebook and Google Ads) and even the traditional print media.
In fact, many big companies and MNCs have either engaged SEO consultant or have an in house to assist them in their online visibility especially in Singapore.
SEO Strategy That We Use
There are two schools of thoughts in the SEO 'world'. Black hat and White hat.
Black hat refers to 'unethical' ways considered by Google to boost up the Google rankings of a website. It is risky and risk being penalised by Google.
Our SEO consultants use white hat SEO techniques to provide our clients with positive results that last and we work towards a larger goal of stability, sustainability in getting our clients more leads and conversions. Here's a video of how to choose your SEO
Even when your website shows up on the first page of search results, it may still have a low conversion rate. Remember that your ultimate goal is to win more sales. Therefore, ranking the right keywords is extremely important.
Ranking for keywords and search terms that have no 'buying intent' will not help your business.
Thus, before we start any SEO campaign, we will first work with our clients to identify the most relevant keywords for their business. Once our SEO consultant spot the right keywords with our consulting clients, we then focus on improving the website structure, increasing quality content, images, videos and work on improving the Google rankings.
Is SEO Safe?
This is a very common question asked. If one indulges in illicit SEO practices, their website could be penalized, or even blacklisted by Google.
Our SEO consultants understand that black hat techniques can negatively affect your search ranking, and thus we never use black hat and quick-fix strategies for your SEO campaign.
Reasons On Hiring A Good SEO Consultant For Your Business
If your business wants to do business online, you need to engage a top or leading SEO consultant and preferably an expert .One who preferably has experience, or specializes in your industry to help your business website stay on top of the ever-changing search engine algorithms. When you speak to a good SEO consultant, don't be surprised if he/she is able to tell you information that you never knew about your industry, competition. Some of more which are as follows:
Know more about your current and potential customers
A SEO consultant will help you to keep track of your website’s visitors and understand how they are looking for your type of business.
We use advanced tools and techniques to get details about a website’s visitors, such as, what they are looking for (keywords), where they are coming from, and how many of them are actually buying your products.
Assist you to obtain higher ROI at a competitive cost
SEO is cost effective compared to other forms of digital marketing, such as, social media marketing, email marketing and Pay-Per-Click (PPC) advertising. While each form of online marketing has its own advantages, SEO helps to strengthen your online presence and maximize your return on investment.
Improve your local search ranking
Since Google updated its local search algorithm in December 2014, local SEO has become more important and also quite challenging. Now Google can quickly recognize the “local intent” behind a query, and deliver search results accordingly.
If you operate a business in Singapore, a SEO consultant can help to improve your local search ranking as we can use proven SEO techniques, such as building more local listing pages, improving mobile-friendliness of your website, adding the name of locality in your website URL, and including more geo-localizable content to your website.
Win your competition
Chances are that your top competitors are already using SEO services or hired a SEO consultant. If you don’t do the same, you may lose grounds to your competitors. In the event whereby a competitor direct any harmful back links to ruin your website’s search ranking, your SEO specialist can detect and protect your site/mitigate the risk against such attempts.
Drive more traffic to your website
As of 2014, organic search accounts for more than 60 percent of web traffic, says a recent report. More importantly, around 90 percent of customers now compare and review products before finally buying one.
If your potential customers do not find your website when searching for a product or service online, how would they even locate your business?
Save you valuable time
Some website owners want to do SEO on their own. However, SEO is a time-taking job. You need to constantly analyse, update, and take the necessary steps to improve or maintain your website’s search ranking.
Hiring a dedicated SEO consultant for the job helps you save your valuable time and energy. You should use your time to improve your core business and do what you are good at, while your SEO consultant takes care of your website’s search ranking.
What Makes Our SEO Services Different?
Now let’s take a look at some major reasons why you should choose to hire our SEO consultants to help grow your business.
In-depth SEO knowledge
As passionate SEO consultants, we deeply understand how search works. To consider ourselves experts in this field, we must have good understanding of all aspects of search engine optimization (SEO).
Our SEO consultants have extensive knowledge and years of experience in On Page, Off Page SEO, link building, content strategy. With our comprehensive knowledge of SEO, we can give you the right advice and use the right techniques to maximize your success.
Proven SEO track record
We believe that action speaks louder than words. Our happy clients are the solid proof of our capability. We don’t make tall claims and would rather let our proven track record do the talking for our SEO services.
If you want, we can share our success stories with you; give you references of our clients' results. You can also check our successful case studies and client testimonials when you speak to our SEO team.
Understanding of the larger picture
Search Engine Optimization (SEO) is not just about improving search ranking. When it comes to optimizing a website, our SEO consultants and SEO experts always keep the larger goal in perspective. Depending on whether you want to increase conversions, win more sales leads, or maximize ROI, we know how to adopt and adapt different strategies to drive traffic to your website.
Customized SEO solutions developed
We don’t believe in one-size-fits-all solutions as we understand that different websites may have different target audience, different goals, and different objectives.
Thus, every website may need to adopt unique SEO strategy.
- We study and tailor our SEO strategies for clients. No two clients are the same.
- We take the time to understand and analyze your business model, objectives and exact requirements. This helps us to provide you a customized SEO solution.
Competitive SEO packages pricing
Get our premium quality Singapore SEO services at reasonable rates. Know what we offer, and what we charge so that your investment makes sense to you. Of course, SEO packages or SEO services pricing should not be your only consideration.
As SEO is not a cheap online marketing strategy like most other internet marketing strategies, you want to make sure you get the best SEO consultant if possible to work with for your SEO campaign.
Our SEO consultants keep our clients in the loop throughout the project and give utmost importance to client communication.
Depending on your location and preferred mode of communication, our clients can also contact us in person or via email, phone, and Skype.
More importantly, our SEO experts will discuss and explain every change that we want to make to the client’s website, and the client will be reported you on the progress regularly.
What Can A SEO Expert Help You With
The overarching aim of a SEO expert is to help your website gain more visibility online and get found when potential customers are searching for your business in the search engines so that you can get more leads, sales and business. The following are the technical aspects of what a SEO person can help you with in regard of the website.
Conducting marketing review
We first need to understand your marketing and SEO goals. This is important because no business goals are the same even in the same industry.
Conducting full SEO audit
After understanding your goals, we will do a thorough SEO audit so that we can understand the strengths, weaknesses of your website. And also understand why your competitors are doing well in the search engines. Some of the more technical terms you will be hearing are usually, meta description, page and site title optimization, keywords, interlinking and etc
During the sharing session, the SEO consultant will craft out a SEO strategy to improve the visibility of your website so as to drive traffic and increase sales leads to your website. We will also assist you in fixing duplicate content issues, do competitor analysis, resolve URL issues and any other issues that affect(s) your Google rankings. With the right SEO strategy in place, your website will start to regain back your edge or gain an edge over your competition in Singapore.
Conduct keyword research and recommend what are the best keywords suitable for you and business, after understanding what are your goals
This is an extremely important step. During this process, you will understand what are the best keywords suitable for your business based on your business goals, timeline and budget.
Check for broken links
This is actually very important. Lots of websites have lots of broken links and this considerably 'hurt' the website. Fixing these broken links can be a 'life savior' for many websites.
User experience audit
If you do not know, the user experience is one of the factors that affect Google rankings, for example like the page loading speed. Not to worry, our SEO consultant will discuss and advise with you on how to make your website user experience better.
Some technical SEO things we will be doing (where necessary)
The following are some things the SEO consultant will be working on your website.
- Google search console setup
- Installation of robots.txt file
- Installation of HTML sitemap
- URL structure optimization
- Removing of duplicate content or duplicate links
Regular blog content writing
One of the things a SEO service package must do is to provide regular blog content writing for your website. Without doing so, it is hard to 'justify' to Google that your website is current and henceforth, Google may not rank you well.
Google My Business
If you run a business locally, and have a shop front, it is imperative you have a Google Business account setup so your customers can find you.
We will also share ideas and thoughts with you how to improve your Google My Business listings as it is also a good way to get leads to your business.
Our SEO Performance Guarantee
Our clients are protected by a performance guarantee ensuring that our SEO services works. Our clients can expect up to 20% of keywords ranking on Page 1 within 180 days, and up to 40% of keywords ranked in 365 days, depending on the competitiveness of the industry.
Some Reasons To Work With Us - A Leading SEO Company in Singapore
SEO Performance Guarantee
As shared earlier, your project will be protected by our iron clad performance guarantee. If your website don't meet the agreed results, you will not pay further until we meet the results.
Strong Track Record for SEO
Our SEO company focuses on SEO and performance marketing. Unlike some website development agencies who decide to add on SEO as an added service, we are different. We started off specialising in Search Engine Optimization (SEO) and SEO has always been a strong core focus in our digital marketing agency.
100% In House Work
In view of the covid situation, some digital marketing agencies in Singapore see the opportunity and are 'outsourcing' their SEO works to overseas to keep costs low. So it's not uncommon to have a foreigner as your SEO project manager who sometimes have a thick heavy accent that you do not understand and also different working hours and time zone! Probably, they might not even take your calls and insist only on liaison via emails.
For us, you can be assured to be working that your SEO consultant and project manager is a Singaporean or PR who will take your calls, hop on to Zoom sessions with you whenever is necessary. And yes, we have an office that you can come for face to face meetings too.
100% SEO Agency, Not Freelancers
We started off as freelance SEO consultants and marketers passionate in online marketing. So we definitely love freelancing as this is the best start one could get. But for us as the clientele grew, the client and skills demanded of us started to grow as well, so the founders started to hire and grew a team of digital marketing experts, including SEO consultants, online advertising specialists, content writers etc.
So instead of working with only one person, your project is handled by a dynamic team of passionate marketers which we are confident of helping you reach your business goals of getting more leads and sales online.
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Still Have Questions Whether We Are Right For Your Business?
Feel free to contact us to discuss whether we are the right fit as your SEO consultant.
With our years of experience, our SEO consultant are confident that once you understand what you are currently missing out on potential sales to your competitors who are on Google Page #1. You will be driven to take action on regain what you are currently missing out on potential traffic and sales due to your website not being productive and not doing well online.
With the assistance of a good SEO consultant to assist you, you can be confident of getting more traffic, winning more sales, and reaching out a larger customer base.
Can I Do It Myself Without Engaging A SEO Consultant?
The short answer is Yes, you can. You can read up on SEO (search engine optimization) and attend SEO training on your own. However, there is a ton of information overload out there. Some works and some are outdated SEO knowledge. In order to know what works or not, it will be very time and resources intensive for you. That said, you may also risk affecting your website if you are not really sure of what you are doing.
If you work with a SEO consultant or SEO agencies like ours, we will apply tried and proven SEO strategies on your website, saving you time and money in the long run. Feel free to speak to us and ask us about our track record and what we can do for you.
Expert versus Amateur SEO Consultant - Our Agency's Approach
Many agencies have interns and fresh graduates and trained them to be up and coming SEO consultants. i.e. Even though the person has not ranked any website with prior experience, he/she might be doing the job and 'experimenting' with your website.
That approach is definitely not wrong but that is not the approach our agency takes. We ensure that every SEO consultant as project manager has at least 1 year experience in SEO or digital marketing. If we have a fresh hire without SEO experience, rest assured that your project will still be handled by our senior SEO consultants and the intern or new hire will just 'shadow' for the SEO project.
We consider someone an SEO expert if he/she understands the google algorithm, and updated with the latest Google updates.
Importantly, the SEO consultant must have ranked multiple clients' websites in multiple industries before we can consider him good. Lastly, this person must be passionate about SEO, otherwise it's hard to keep up with the changes in this challenging industry.
Client Testimonials Related to SEO and Strong Track Record
There is no doubt that the SEO consultant or SEO agency that you end up engaging must have success stories to share about their client's works.
Importantly, the SEO consultant or SEO agency you are considering to work with has a strong track record on SEO, not Facebook advertising, Google ads advertising, website development etc. Because few marketing agencies are well versed in all areas of digital marketing
Have a chat with our SEO consultant and understand about what our client success stories and portfolio to see if our SEO service is a good fit for you.
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