One common mistake people make when looking for an SEO expert in Singapore is they use Google as a filter.
Confused? Let me explain.
People often fall for a seemingly irrefutable logic that an SEO expert must be able to rank their own website.
And that’s true for the most part, but there a catch.
While a good SEO expert should be able to rank their own website for at least some SEO related keywords, not every expert has the time to focus on their own website.
The top SEO talents are too busy to work on their own websites. They typically get a lot of referrals from their existing clients. Plus, most of their clients give them repeat work consistently.
So they hardly get time to optimize their own website. Also, they rarely look for new clients.
So, what does that mean for you?
SEO companies that rank higher on Google search results for keywords like “Best SEO in Singapore” may NOT necessarily the best.
That being said, you can also find experts who score on both counts. We know a few companies that offer good SEO services as well as rank higher on Google.
But companies like them are few and far between.
So how can you find the right search engine optimization, SEO expert?
Let’s find out.
SMART stands for specific, measurable, achievable, relevant and time-bound. Just saying, “I want to bring more organic traffic to my website,” is not enough. The fact that you are planning to hire an SEO expert in Singapore already shows that you want more traffic.
The important question, however, is what exactly you need from your SEO expert. Defining your exact SEO needs is the first step. If you are not sure how to set a SMART goal for your SEO, ask yourself the below questions.
You can start by creating an SEO checklist. For instance, this checklist from Moz could be a good starting point.
The goal here is to identify the strengths and weaknesses in your website, with regards to SEO.
Once you know your weaknesses, you can then find an SEO expert who specializes in that area. For instance, if you find that your website has broken internal and external links, you should hire an SEO expert with experience in link building.
If, on the other hand, you find duplicate content issues, you should hire an SEO expert in Singapore who specializes in on-page SEO.
Alternatively, you could speak to a few SEO expert and let them diagnose your website and let them propose solutions that will meet your needs.
So, what is white hat SEO? Simply put, it refers to SEO techniques and strategies that focus on optimizing a website for human readers as opposed to search bots. The techniques may include posting quality content that the reader finds useful, increasing the site loading time, making it easier to navigate through the website, etc.
The opposite of “white hat” is called “black hat.” Make sure your SEO expert knows the difference between the two. Black hat SEO manipulates Google algorithm to rank a website faster, but the long-term consequences could be devastating. Google penalizes black hat SEO activities, such as, keyword stuffing, invisible text and bulk buying of backlinks.
The bottom line is you need to choose an expert in white hat SEO and stay miles away from one who practices black hat SEO.
On-page SEO refers to search engine optimization strategies and techniques that can be implemented directly within your website. For instance, you should have a clear strategy for keyword density or how many keywords you want to use per 100 words. This is an element of on-page SEO. Other elements include title tag and meta description, HTML code, and alt tags.
Off-page SEO, on the other hand, refers to the strategies that you apply outside of your website. For instance, you should have a strategy for how you want to earn backlinks or how you want to promote your website on social media.
For you SEO efforts to be successful, you need to use both on-page and off-page optimization techniques simultaneously. That is exactly why it important to choose an SEO expert that has experience with both.
Optimizing your website content with the right keywords is extremely important. Thankfully, keyword research tools like Ahrefs, Google Keyword Planner, and SEMrush make the job easy.
But it’s one thing to have a tool; it’s another to actually know how to use it. This is exactly where the knowledge and experience of your SEO expert should come handy. You should choose an SEO expert who knows how to use these tools like the back of his hands.
An SEO expert in Singapore will usually avoid targeting generic keywords like “office chair.” Instead, a good SEO consultant should try to use keywords that are more specific to your business. For instance, if your business specializes in making high-end office chairs for top executives, a more specific target keyword could be “office executive chairs.”
If you want to target customers from a specific location, let’s say Singapore, your SEO expert may consider using keywords like “office executive chairs in Singapore.”
This is a no-brainer but many business owners don’t know how to judge the credibility of an SEO expert. One simple way to check the track record of your potential candidate is by visiting their website.
Check what their past clients are saying about them. If possible, contact some of their past clients and get direct feedback from them. And reviews do not always have to be come online. You can find a hidden gem simply by asking your friends and professional networks. One good idea would be to reach out to the companies that already got success using SEO services in Singapore.
Google has made many changes to its search algorithms over time. If you know glitch about algorithm, it is a complex system that search engines like Google use to glean data from its search index and then analyze that data to determine what content/website could be useful of their users.
The first major changes to Google algorithm called Panda updates came in 2011. Since then, several major updates, including Penguin, Hummingbird, Pigeon, RankBrain, Maccabees, and Brackets were implemented. In addition, Google has also made a number of small 2.0, 3.0, and 4.0 updates, along with hundreds of small tweaks to its algorithm.
You don’t need to know about all these updates in detail, but your SEO expert must know them. In fact, you should choose an SEO expert in Singapore who regularly keeps updated with the new changes and can incorporate those changes to their SEO strategy.
It could be tempting to hire cheap SEO services, but the truth is good SEO comes at a cost. That’s because acquiring SEO skills take a long time and effort. It is also important to understand that SEO is completely different from PPC advertising.
Search engine optimization, SEO is an ongoing process and you need to keep patience to get good, long-lasting results. Those who claim they can rank your website on the first page of Google search results within weeks are probably lying.
Good SEO not just helps you rank higher on Google but keep you there for years.
To that end, you should look for an SEO agency like Dynamic Marketing that offers end-to-end SEO services, including title optimization, meta-tag optimization, link building, link removal, article submissions, and directory inclusions.
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