Dynamic Marketing

Debunking 5 most Common SEO Myths

The world of SEO is riddled with myths and misconceptions. Despite there being a lot of information, organizations persist with rumors and lose out on the benefits of SEO services. While some companies believe that SEO is expensive, some go to the extent of believing they don’t need it. Organizations also fall for the instant benefits PPC and AdWords offer and overlook the much more valuable long-term benefits. Here is debunking 5 most common SEO myths.

1. Links should be earned, and not built

This myth was born after the punishing of certain sites that were into link-building by Google’s Penguin update. This led to widespread belief that earning links by creating rich content on sites, instead of building them, was the way to go. This was only half the truth, as the sites banned had been indulging in unethical link-building. The truth is that link-building is as relevant as ever. Use online resources to determine what kind of content is being shared by your users.

2. Keywords are no longer important

Nothing could be further from the truth. Even though cramming keywords into content is still not advisable, they are still a fundamental element of search engine optimization. Discuss the possibility of using keyword variations, surrounding content, and themes with your SEO consultant. In addition, your aim should be to place keywords naturally in the following sections on each page:

• Page title
• Meta description
• Page content
• H1 header
• H2 headers
• Alt text for images

As always, make sure that the content on your site has a smooth flow and is grammatically correct.

3. SEO needs to be done only once

Hiring an SEO consultant on permanent basis allows you to keep adapting to updates and algorithms. A few reasons why companies need to keep up with their SEO link degradation, rivals’ persistent efforts to outdo you, and outdated content. Barring very few businesses with niche audiences, almost every organization needs round-the-year checks. Another matter for concern is the misconception that SEO can be automated.

4. AdWords helps improve organic search

This is another age-old myth that should be debunked now. The paid ads at the top of search results and Google AdWords are totally different from organic search results. Google doesn’t use AdWords listings data for its organic algorithm. However, AdWords is extremely advantageous when used with great SEO, since it can boost overall exposure by giving companies ads and organic results. The cost investment for AdWords, too, is greater when compared to SEO services.

5. Images and videos don’t count

Actually, images and videos help your site in two ways. First, they help to create a better user experience, since photos, infographics, illustrations, and images that make content easy to consume. The other benefit is an increased relevance with respect to keywords. Have your SEO consultant optimize your images using alt text, and it will open up an entirely new channel for traffic. This helps to rank well in the image search results. The final step is to review image optimization by auditing it on a platform like WooRank.

5 Myths about Link Building Debunked

Link building has been an important part of SEO services for long. Quality links help improve a website’s search ranking, even today. However, there are misconceptions about the ways to use link building as a SEO strategy. Here are 5 common myths about link building.

1. Quantity is as important as quality

No, it is not. Quality is more important than quantity. Google is not less concerned about the number of links you have, and more about the quality of your links. This means you need to make sure that you are links are coming from authoritative and relevant sources.

2. All links have to be built manually

On the contrary, it is better to let links come naturally. If you want to create a lot of inbound links, seek professional help from an SEO consultant to develop effective and high-quality content. Look for SEO services that focus on link earning rather than link building.

3. Link building may lead to blacklisting of your website

Yes, Google sometimes penalizes sites that engage in building spammy links, but that is an extreme step that the search giant takes. However, there is nothing to worry, if you are trying earn quality links, but still have some spammy links. Unless your link building gets terribly manipulative, you are unlikely to receive a penalty and Google will only ignore the bad links.

4. Outbound links are bad for rankings

Sites featuring outbound links to irrelevant websites could be penalized. However, search engines actually prioritize blogs and websites that feature outbound links that are beneficial to users. It benefits both your digital marketing campaign and your search engine rankings.

5. Links are permanent

Be wary of an SEO consultant telling you that a link they added is permanent. The truth is that link building should never end because site owners often remove them, or websites themselves get shut down.